Company Profile

BINGXUE

Where there are young people,

there is the time for Bingxue.

Bingxue is a chain brand of ice cream and tea drinks in China, affiliated to Jinan Baodao Enterprise Management Consulting Co., Ltd. It is a well-known Chinese tea drink chain brand focusing on "Signature Coconut and Ice Cream". The headquarters is located in Shandong Province, China. Bingxue covers stores in 31 provinces and cities including Shandong, Hebei, Henan, Shanxi, Shaanxi, Inner Mongolia, Liaoning, Hubei, Hainan, and Xinjiang.By the end of 2022, the number of Bingxue stores worldwide has exceeded 3,000

Bingxue takes "global origin procurement" as its product development concept. It always insists on the research and development direction of "good taste, good ingredients, and high appearance value." The birth of the BoBo Bear IP has brought more vitality and fun to the brand, winning the hearts of young consumers.

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Established

Global employees

Global stores exceed

Franchise

Joining Franchise Conditions

Passionate in beverage industry and agree with the brand management philosophy

Franchisees personally manages the store and obeys the company's unified management

Store Profits

Product gross profit is about 60%

Fast breakeven period

Survival rate over 90%

Franchise Services

Free design store drawings

Provide comprehensive store operation training

Abundant marketing activities and promotion plans to boost store sales

Russia, China, Myanmar, Thailand, Cambodia, Laos, Vietnam, the Philippines, Malaysia, Singapore, Brunei, Indonesia, Timor-Leste (all Southeast Asian countries)

Best-seller Products

Strawberry-Sundae

Strawberry-Bing-Shake

Strawberry-&-Matcha-lce

Peach-Sundae

Mango-Sundae

Mango-Bing-Shake

lce-Cream-Jasmine-Tea

Ice-Cream-Assam-BlackTea

Chocolate-Sundae

Brown-Sugar-Bubble-Sundae

Bingxue-Ice-Cream

Assam-Blsck-Tes

News & Events

2024.12.02

Snow pear series is new, and BINGXUE leads the new fashion of reducing dryness in winter

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2024.12.02

New products of BINGXUE snow pear series are warmly launched

In recent years, pear series drinks have become popular on the autumn and winter stage of the beverage industry, and their popularity will continue to rise in 2024, successfully promoting them as the "dark horse drinks" of autumn and winter. It stands out among numerous beverages due to its unique charm, closely catering to the needs of young people.

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2024.12.02

BINGXUE shines in the Lion City, leading a new journey for Chinese tea beverage brands to go global

In the current era of globalization, Chinese new tea beverage brands are rapidly expanding into overseas markets, and BINGXUE is undoubtedly one of the shining stars. After successfully crossing the glorious milestone of over 1500 stores in overseas markets, BINGXUE opened two stores in Singapore in October 2024, one in the core business districts of Chang City Point and the other in Yishun Junction 9.

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2024.12.02

BINGXUE Winter Hot Drink New Trend, High Quality Leads Off Season Heat

In the impression of most people, winter is the off-season for the tea beverage market. In the cold wind, although there is a certain market demand for hot drinks, compared to the hot sales of refreshing drinks in summer, the tea beverage market in winter seems to be slightly quiet. However, for ice and snow time, winter is not only not the off-season, but also an opportunity to showcase the ultimate cost-effectiveness and excellent quality. Ice and Snow Time breaks free from seasonal constraints with high-quality products and innovative strategies, making store business still booming in winter and becoming a clear stream in the tea beverage market.

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2024.11.18

BINGXUE taro puree series upgrades and returns, warm autumn and winter milk tea every moment

With the gentle touch of autumn wind and the fluttering of fallen leaves, this season is not only a feast for the changing colors of nature, but also an excellent opportunity for taste buds to enjoy warmth and sweetness. At such a moment, a steaming cup of milk tea is undoubtedly the most soothing existence. BINGXUE once again showcased its unique creativity with its classic taro puree series of two products - taro puree taro round milk green and taro puree pearl milk tea, which were upgraded and returned on October 29th, bringing a dual feast of taste and visual experience to the autumn and winter milk tea market.

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2024.11.18

BINGXUE sets sail for overseas markets, lays out in ten countries, and writes a new chapter in tea drinking

In the vast blue ocean of the consumer market, the tea beverage industry is like a shining pearl, emitting unprecedented brilliance. With the increasing diversification of consumer tastes and the continuous upgrading of consumer demand, the tea beverage industry is ushering in unprecedented development opportunities. In this fierce market competition, BINGXUE, as a well-known ice cream and tea beverage chain brand in China, has achieved remarkable results not only in the domestic market but also in overseas markets with its profound brand strength and influence, becoming an outstanding representative of Chinese tea beverage brands going global.

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2024.11.18

BINGXUE comprehensive marketing, creating a benchmark for the new era of tea drinks

In the rapidly changing consumer market, the new tea beverage industry is like a clear stream, attracting the attention of countless consumers with its unique charm and unlimited potential. In this blue ocean full of competition and opportunities, BINGXUE has become a leader in the new tea beverage industry with its excellent quality, attentive service, and innovative marketing strategies, writing its own brilliant chapter.

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2024.11.11

BINGXUE taro paste series upgrades and returns, leading the new trend of hot drinks in autumn and winter

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2024.11.11

BINGXUE taro mud series hot drinks, warm for autumn and winter 2024

The autumn atmosphere gradually intensifies, the temperature drops sharply, and people on the streets and alleys wrap their clothes tightly, resisting the howling autumn wind. In this cold season, people's desire for warmth becomes increasingly strong, and BINGXUE's taro mud series hot drinks are like a timely rain, full of warmth and sweetness, arriving as scheduled.

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2024.11.11

BINGXUE taro paste series, the best choice for hot drinks in autumn and winter

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2024.11.11

BINGXUE's sales skyrocketed during the National Day holiday, and its cost-effective products are highly favored by consumers

With the arrival of the National Day holiday, various parts of the country have ushered in a peak period of travel, whether it is urban streets or tourist attractions, they are filled with a strong festive atmosphere. Among many popular consumer scenarios, new tea beverage stores have become a beautiful scenery. Among them, BINGXUE's high standards and strict requirements for products have led to a surge in sales during the National Day holiday, receiving unanimous praise from consumers.

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2024.11.04

BINGXUE taro paste series upgrades and returns, leading the new trend of hot drinks in autumn and winter

As autumn deepens and the cold wind rises, the tea market also welcomes a unique flavor of autumn and winter. In this season, BINGXUE, with its keen market insight and persistent pursuit of quality, proudly launches the upgraded and returned taro paste series products, bringing a warm and delicious taste feast to milk tea enthusiasts.

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