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Company Profile

BINGXUE

Where there are young people,

there is the time for Bingxue.

Bingxue is a chain brand of ice cream and tea drinks in China, affiliated to Jinan Baodao Enterprise Management Consulting Co., Ltd. It is a well-known Chinese tea drink chain brand focusing on "Signature Coconut and Ice Cream". The headquarters is located in Shandong Province, China. Bingxue covers stores in 31 provinces and cities including Shandong, Hebei, Henan, Shanxi, Shaanxi, Inner Mongolia, Liaoning, Hubei, Hainan, and Xinjiang.By the end of 2022, the number of Bingxue stores worldwide has exceeded 3,000

Bingxue takes "global origin procurement" as its product development concept. It always insists on the research and development direction of "good taste, good ingredients, and high appearance value." The birth of the BoBo Bear IP has brought more vitality and fun to the brand, winning the hearts of young consumers.

Established
in
Global employees
+
Global stores exceed
+
Franchise

Joining Franchise Conditions

Passionate in beverage industry and agree with the brand management philosophy

Franchisees personally manages the store and obeys the company's unified management

Store Profits

Product gross profit is about 60%

Fast breakeven period

Survival rate over 90%

Franchise Services

Free design store drawings

Provide comprehensive store operation training

Abundant marketing activities and promotion plans to boost store sales

Russia, China, Myanmar, Thailand, Cambodia, Laos, Vietnam, the Philippines, Malaysia, Singapore, Brunei, Indonesia, Timor-Leste (all Southeast Asian countries)

Best-seller Products

Strawberry-Sundae

Strawberry-Bing-Shake

Strawberry-&-Matcha-lce

Peach-Sundae

Mango-Sundae

Mango-Bing-Shake

lce-Cream-Jasmine-Tea

Ice-Cream-Assam-BlackTea

Chocolate-Sundae

Brown-Sugar-Bubble-Sundae

Bingxue-Ice-Cream

Assam-Blsck-Tes

News & Events
2025.01.08

BINGXUE lands in Lion City, shining in the Southeast Asian tea beverage market

In the current wave of global economic integration, Chinese catering brands going global has become a significant trend in industry development. BINGXUE, In this magnificent journey, it is writing its own glorious chapter with an unstoppable momentum. After the outstanding achievement of signing over 1500 overseas stores, its grand opening in Singapore in October 2024 undoubtedly became the focus of industry attention again, injecting new vitality and confidence into the expansion of Chinese tea beverage brands in the international market.
2025.01.08

BINGXUE breaks through the off-season, and the charm of tea drinks blooms in the cold winter

In the traditional perception of the tea beverage market, winter seems like a desolate place, with significantly reduced market activity and the shadow of the off-season enveloping the entire industry. However, BINGXUE is like a blazing star in the cold winter, shining with its own brilliant light in this winter that is considered the off-season, interpreting the profound connotation of "not afraid of the off-season" with practical actions.
2024.12.26

BINGXUE breaks through the off-season and becomes a pioneer in the tea beverage industry

​In the commercial landscape of the tea beverage industry, winter is often seen as a bleak off-season. Consumers' beverage preferences seem to have shifted towards warmer drinks such as hot coffee and hot chocolate with the sudden drop in temperature, leading to varying degrees of decline in foot traffic and sales in the tea beverage market. However, BINGXUE has opened up its own shining path in this seemingly difficult off-season of the industry, interpreting the profound connotation of "not afraid of the off-season" with a unique posture.
2024.12.26

BINGXUE opens two new stores in Singapore, creating a lively atmosphere for the opening of the new store

​In the surging tide of globalization today, Chinese catering brands are setting sail to explore broader market opportunities. Among them, BINGXUE is like a shining star, continuously radiating dazzling brilliance on the road of expanding into overseas markets. After successfully breaking through the milestone of 1500+stores in overseas markets, it did not stop its pace of progress, but instead focused on the shining pearl of Southeast Asia - Singapore, and embarked on a remarkable business journey.