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Company Profile

BINGXUE

Where there are young people,

there is the time for Bingxue.

Bingxue is a chain brand of ice cream and tea drinks in China, affiliated to Jinan Baodao Enterprise Management Consulting Co., Ltd. It is a well-known Chinese tea drink chain brand focusing on "Signature Coconut and Ice Cream". The headquarters is located in Shandong Province, China. Bingxue covers stores in 31 provinces and cities including Shandong, Hebei, Henan, Shanxi, Shaanxi, Inner Mongolia, Liaoning, Hubei, Hainan, and Xinjiang.By the end of 2022, the number of Bingxue stores worldwide has exceeded 3,000

Bingxue takes "global origin procurement" as its product development concept. It always insists on the research and development direction of "good taste, good ingredients, and high appearance value." The birth of the BoBo Bear IP has brought more vitality and fun to the brand, winning the hearts of young consumers.

Established
in
Global employees
+
Global stores exceed
+
Franchise

Joining Franchise Conditions

Passionate in beverage industry and agree with the brand management philosophy

Franchisees personally manages the store and obeys the company's unified management

Store Profits

Product gross profit is about 60%

Fast breakeven period

Survival rate over 90%

Franchise Services

Free design store drawings

Provide comprehensive store operation training

Abundant marketing activities and promotion plans to boost store sales

Russia, China, Myanmar, Thailand, Cambodia, Laos, Vietnam, the Philippines, Malaysia, Singapore, Brunei, Indonesia, Timor-Leste (all Southeast Asian countries)

Best-seller Products

Strawberry-Sundae

Strawberry-Bing-Shake

Strawberry-&-Matcha-lce

Peach-Sundae

Mango-Sundae

Mango-Bing-Shake

lce-Cream-Jasmine-Tea

Ice-Cream-Assam-BlackTea

Chocolate-Sundae

Brown-Sugar-Bubble-Sundae

Bingxue-Ice-Cream

Assam-Blsck-Tes

News & Events
2025.02.14

How does BINGXUE stand out in the wave of new tea drinks?

​In today's fiercely competitive new tea beverage market, BINGXUE is like a shining star, shining with a unique radiance. It occupies an important place in the hearts of tea lovers with its high cost-effective products, high-quality raw materials, complete supply chain, high-level services, and comprehensive marketing.
2025.02.14

BINGXUE Preferred Store, Embarking on a New Journey of High Cost Effective Beverages

​In the modern business wave, milk tea shops have become popular social and leisure destinations for young people. In this fiercely competitive red sea, BINGXUE has launched a highly competitive "Preferred Store" with keen market insight. The first Preferred Store has grandly opened in the Shimao Central Business District, instantly becoming a hot topic in the local area.
2025.02.14

BINGXUE - Shining Star in the Spring Festival Consumption Trend

​During the Spring Festival holiday in 2025, as time goes by, the streets and alleys will be bustling with activity. People are leaving their homes one after another, embarking on a joyful mode of visiting relatives and friends, and the flow of people on the streets, alleys, inside and outside shopping malls is increasing day by day. In this consumer trend, milk tea shops have become popular social hubs for young people. For many young people, whether they are shuttling through bustling commercial streets, enjoying food feasts, or immersing themselves in the exciting plot of Spring Festival movies, the cup of sweet milk tea in their hands is an indispensable part. And BINGXUE undoubtedly became the most shining star in this Spring Festival consumption wave.
2025.02.14

Why can BINGXUE break through the waves in the new tea drinking red sea?

In the current fiercely competitive new tea beverage market, BINGXUE is like a shining new star, relying on its many outstanding advantages to break into a vast world, continuously providing consumers with high-quality tea beverage experiences, standing firm in the industry and steadily moving forward.
2025.02.14

BINGXUE's Year of the Snake shines brightly in the new year around the world

​Under the rolling wave of globalization, Chinese tea drinks are like a fragrant business card, drifting across the sea and conveying the unique charm of the East. BINGXUE, This emerging force, as China's second largest overseas catering brand, has already carved its own profound mark on the world map, telling the story of China with cups of tea and showcasing the brand's charm.
2025.02.14

BINGXUE - A Strong Pioneer in the Overseas Tea Beverage Industry

​In the vast starry sky of the global catering market, BINGXUE is like a rapidly rising and dazzling star, illuminating many overseas locations with remarkable speed. As the second largest overseas catering brand in China, its overseas expansion journey is full of hard work and wisdom, and self built supply chain is the key "engine" of this journey, driving the brand to ride the wind and waves all the way, heading towards a broader world.
2025.02.14

New tea drinks shine in Singapore, BINGXUE's overseas breakthrough and progress

​In the wave of global economic integration, the overseas expansion of Chinese catering brands has become an unstoppable trend, and BINGXUE is undoubtedly a shining new star in this wave. When it successfully crossed borders and signed more than 1500 stores in overseas markets, it did not stop moving forward, but focused on Singapore, a world-class commercial hub full of opportunities and challenges, once again becoming the focus of industry attention.
2025.01.21

BINGXUE plays the passionate melody of China's tea beverage overseas expansion

​In the current era of globalization, the boundaries of commerce are constantly expanding, and the tea industry, as a unique business card of Chinese culture, is rapidly moving towards the world stage. BINGXUE, As a leader in this wave, with its unique charm and outstanding strength, it has sparked a wave of "Chinese flavor" in overseas markets, not only achieving rapid store expansion and layout, but also winning the love and recognition of global consumers.
2025.01.21

BINGXUE - An Excellent Model in the New Tea Beverage Industry

​In today's fiercely competitive new tea beverage market, BINGXUE is like a shining star, standing out with its unique advantages and continuously creating unparalleled tea beverage experiences for consumers, firmly establishing its leading position in the industry.
2025.01.21

BINGXUE has settled in Singapore, and the opening of two stores is lively and extraordinary

​In the wave of global economic integration, the overseas journey of Chinese catering brands is constantly writing new brilliant chapters, and BINGXUE is undoubtedly one of the shining stars. When the bell rings in October 2024, BINGXUE's dual stores in Singapore grandly open, like a magnificent feast, shining brightly in the two core business districts of Chang City Point and Yishun Junction 9, instantly attracting countless gazes. It not only becomes a hot topic among local consumers, but also injects a shot in the arm for the overseas expansion of China's tea beverage industry.