Company Profile

BINGXUE

Where there are young people,

there is the time for Bingxue.

Bingxue is a chain brand of ice cream and tea drinks in China, affiliated to Jinan Baodao Enterprise Management Consulting Co., Ltd. It is a well-known Chinese tea drink chain brand focusing on "Signature Coconut and Ice Cream". The headquarters is located in Shandong Province, China. Bingxue covers stores in 31 provinces and cities including Shandong, Hebei, Henan, Shanxi, Shaanxi, Inner Mongolia, Liaoning, Hubei, Hainan, and Xinjiang.By the end of 2022, the number of Bingxue stores worldwide has exceeded 3,000

Bingxue takes "global origin procurement" as its product development concept. It always insists on the research and development direction of "good taste, good ingredients, and high appearance value." The birth of the BoBo Bear IP has brought more vitality and fun to the brand, winning the hearts of young consumers.

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Established

Global employees

Global stores exceed

Franchise

Joining Franchise Conditions

Passionate in beverage industry and agree with the brand management philosophy

Franchisees personally manages the store and obeys the company's unified management

Store Profits

Product gross profit is about 60%

Fast breakeven period

Survival rate over 90%

Franchise Services

Free design store drawings

Provide comprehensive store operation training

Abundant marketing activities and promotion plans to boost store sales

Russia, China, Myanmar, Thailand, Cambodia, Laos, Vietnam, the Philippines, Malaysia, Singapore, Brunei, Indonesia, Timor-Leste (all Southeast Asian countries)

Best-seller Products

Strawberry-Sundae

Strawberry-Bing-Shake

Strawberry-&-Matcha-lce

Peach-Sundae

Mango-Sundae

Mango-Bing-Shake

lce-Cream-Jasmine-Tea

Ice-Cream-Assam-BlackTea

Chocolate-Sundae

Brown-Sugar-Bubble-Sundae

Bingxue-Ice-Cream

Assam-Blsck-Tes

News & Events

2024.07.24

BINGXUE grinds a sword in ten years, showcases grand plans for the future

In July 2024, BINGXUE reached an important milestone in its development history - the tenth anniversary of its brand establishment. This decade has been a decade for BINGXUE from its inception to growth, a decade of constantly breaking through itself and daring to innovate, and a decade of working hand in hand with consumers to create brilliance. On this occasion, BINGXUE showcased its unique brand charm and unlimited development potential to the world through a grand celebration event, looking back on the past and looking forward to the future.

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2024.07.24

BINGXUE transcends borders and conquers global taste buds

Driven by the global consumer trend, the new tea beverage industry is leading the innovation and upgrading of the beverage market with unprecedented vitality and creativity. With the increasing diversification of consumer preferences and the refinement of consumer demands, traditional tea drinks are no longer limited to quenching thirst or satisfying a single taste, but have gradually evolved into a lifestyle that combines culture and fashion. In this context, BINGXUE, with its unique brand charm and strong market penetration, not only steadily expands in the domestic market, but also actively embraces overseas markets, opening up a cross-border feast of taste buds.

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2024.07.23

Ten years of industry experience forge new growth for BINGXUE

BINGXUE has grown from a small storefront to a well-known brand nationwide. With persistence and innovation, it has successfully established a foothold in the wave of new tea drinks and become one of the more well-known brands in the industry. All achievements are inseparable from BINGXUE's nearly ten years of industry experience accumulation and its unique brand advantages.

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2024.07.23

BINGXUE adheres to quality first and attracts widespread attention

In today's new tea beverage market, quality, taste, service, and price are the most concerning aspects for consumers. BINGXUE, as a highly anticipated new tea beverage brand, has a refined and professional R&D team, globally sourced raw materials, and an independent and complete supply chain system, providing strong support for the development and production of high-quality products.

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2024.07.22

BINGXUE has full firepower and has entered new overseas markets

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2024.07.22

BINGXUE's 10th Anniversary Challenge: New Field, Light Milk Tea Series Returns to Fans

Nowadays, consumers' choices of beverages are no longer just satisfied with the enjoyment of their taste buds, but also pursue their personalized attributes. As a refreshing force in the tea beverage industry, light milk tea has quickly gained a place in the market and become a new favorite of consumers with its unique low sugar, light weight, refreshing and non greasy characteristics. BINGXUE has been deeply involved in the new tea beverage industry for ten years. The "Full Score Light Milk Tea" series launched on the occasion of the brand celebration is not only a commitment to the brand's original intention, but also a precise grasp and profound insight into the new needs of contemporary consumers.

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2024.07.19

BINGXUE 0 Sugar Light Milk Tea Added to 9 Yuan Business Battle

The summer of 2024 is undoubtedly a dazzling chapter for BINGXUE. In July, with the grand opening of the Brand Month event, BINGXUE celebrated its glorious 10th anniversary with the theme of "Picking up Time, Unlimited Imagination". It is not only a review and tribute to the past decade's ups and downs, but also a prospect and departure for the infinite possibilities of the future.

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2024.07.19

BINGXUE Brand Month Ceremony, Celebrating Ten Years Together

In the summer of 2024, the BINGXUE brand celebrated its brilliant tenth birthday. This is not only a summary and review of the past decade's hardships and progress, but also a new starting point for opening up infinite possibilities for the future. In July, with the grand opening of the Brand Month event, a celebration event with the theme of "Picking up Time, Unlimited Imagination" swept across, fully linking online and offline, weaving a feast for consumers about taste, vision, and emotion. On the occasion of Brand Month, the Full Score Light Milk Tea series made a brilliant debut, becoming an important bridge connecting the brand and consumers with its unique charm.

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2024.06.06

BINGXUE has full firepower and has entered new overseas markets

In 2024, BINGXUE demonstrated its charm and strength on the stage of the global new tea beverage market. After winning awards at major exhibitions and receiving widespread praise both inside and outside the industry, the brand has once again made efforts and officially announced its entry into the global business center "Singapore". This is not only another milestone in the brand's internationalization process, but also a reaffirmation of the brand's own strength and quality.

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2024.07.18

BINGXUE signs contract with Singapore, expanding overseas market

Recently, BINGXUE successfully settled in Singapore, marking the brand's official entry into this vibrant international metropolis and opening its sixth country journey in the Southeast Asian market. This signing not only demonstrates the strength and charm of the BINGXUE brand, but also represents an important step in its internationalization strategy.

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2024.07.17

BINGXUE's overseas journey to lead the global tea beverage trend

In today's increasingly frequent global economic integration and cultural exchanges, new tea drinks are crossing national borders with their unique charm, becoming a new link connecting consumers from different countries and regions. As a well-known chain brand in the domestic ice cream and tea beverage industry, BINGXUE has won wide acclaim not only in the domestic market but also rapidly risen in overseas markets with its excellent product quality, innovative brand concept, and forward-looking market layout, bringing brand charm to every corner of the world.

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2024.07.17

BINGXUE's Summer New Favorite, Peach Series Creates Sweet Vitality

In the scorching summer, a carefully crafted drink can not only dispel the heat around you, but also awaken your taste buds' longing for a better life. In this era of pursuing quality and innovation in consumption, BINGXUE, as a tea beverage brand that always stands at the forefront of trends, ingeniously launched a new series of peach products in the hot summer of July - Explosive Peach Four Seasons Spring and Explosive Peach Ice and Ice Fun, redefining the freshness and comfort of summer drinks with the phrase "a full cup of real peach, the flesh can be chewed".

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