Company Profile

BINGXUE

Where there are young people,

there is the time for Bingxue.

Bingxue is a chain brand of ice cream and tea drinks in China, affiliated to Jinan Baodao Enterprise Management Consulting Co., Ltd. It is a well-known Chinese tea drink chain brand focusing on "Signature Coconut and Ice Cream". The headquarters is located in Shandong Province, China. Bingxue covers stores in 31 provinces and cities including Shandong, Hebei, Henan, Shanxi, Shaanxi, Inner Mongolia, Liaoning, Hubei, Hainan, and Xinjiang.By the end of 2022, the number of Bingxue stores worldwide has exceeded 3,000

Bingxue takes "global origin procurement" as its product development concept. It always insists on the research and development direction of "good taste, good ingredients, and high appearance value." The birth of the BoBo Bear IP has brought more vitality and fun to the brand, winning the hearts of young consumers.

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Established

Global employees

Global stores exceed

Franchise

Joining Franchise Conditions

Passionate in beverage industry and agree with the brand management philosophy

Franchisees personally manages the store and obeys the company's unified management

Store Profits

Product gross profit is about 60%

Fast breakeven period

Survival rate over 90%

Franchise Services

Free design store drawings

Provide comprehensive store operation training

Abundant marketing activities and promotion plans to boost store sales

Russia, China, Myanmar, Thailand, Cambodia, Laos, Vietnam, the Philippines, Malaysia, Singapore, Brunei, Indonesia, Timor-Leste (all Southeast Asian countries)

Best-seller Products

Strawberry-Sundae

Strawberry-Bing-Shake

Strawberry-&-Matcha-lce

Peach-Sundae

Mango-Sundae

Mango-Bing-Shake

lce-Cream-Jasmine-Tea

Ice-Cream-Assam-BlackTea

Chocolate-Sundae

Brown-Sugar-Bubble-Sundae

Bingxue-Ice-Cream

Assam-Blsck-Tes

News & Events

2024.08.19

BINGXUE breaks through itself and embarks on a new journey

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2024.08.19

BINGXUE has been shining for ten years, and every step from ordinary to extraordinary counts

On July 20th, Jinan Impression City became the focus of BINGXUE's 10th anniversary celebration. A super fitness party with the theme of "sports+tea drinks" was grandly launched against the backdrop of the release of the new products in the Perfect Light Milk Tea series. On site, colorful and perfect light milk tea elements adorn every corner, from giant milk tea sculptures to interactive photo areas, revealing the unique charm of the brand. The most eye-catching feature is a series of fun interactive activities that integrate sports elements, such as "surfing" and "boxing", allowing consumers to enjoy the fun of sports while also experiencing the freshness brought by the perfect light milk tea.

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2024.08.06

BINGXUE's Ten Years of Brilliance, Brand Month Celebration Together Drawing Unlimited Imagination

Since the birth of the brand, BINGXUE has gradually stood out from many tea beverage brands with its unique brand charm, innovative product concepts, and unremitting market cultivation. This year's Brand Month event is not only a deep reflection on the tenth anniversary of BINGXUE's establishment, but also a fervent outlook on the infinite possibilities of the future.

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2024.08.06

BINGXUE crosses national borders and reshapes the global new tea beverage landscape

In the wave of consumer upgrading, the new tea beverage industry, with its unique charm and infinite creativity, constantly meets the increasingly diverse taste needs of consumers. In this vibrant market, BINGXUE has not only won widespread praise in the domestic market, but also shone in overseas markets, becoming a shining business card for delivering delicious new tea drinks.

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2024.08.06

BINGXUE - Brilliant New Star in the Heat of Summer

In the scorching summer, the new tea beverage industry has ushered in a brilliant peak season, sweeping every corner of the city. Among numerous brands, BINGXUE stands out with its unique charm, not only soaring sales, but also winning the favor and praise of consumers with its high standards and strict requirements for products, becoming a beautiful scenery in summer.

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2024.08.05

Ten years of time forge brilliant chapters, BINGXUE writes legendary stories

In the summer of 2024, the BINGXUE Brand Month event arrived as scheduled, not only marking the tenth birthday of this beloved tea beverage brand, but also a grand celebration of dreams, innovation, and gratitude. BINGXUE showcased its growth trajectory and future vision over the past decade to the public through a feast of deep integration of online and offline channels.

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2024.08.05

The new series of light milk tea has been launched, and BINGXUE has opened up a new exploration field

Traditional milk tea has won the love of many consumers for its strong taste and rich layers, but with the popularization of healthy eating concepts, people are beginning to pursue lighter and healthier beverage experiences. Light milk tea stands out with its unique charm, not only satisfying consumers' dual pursuit of deliciousness and health, but also leading a fresh and refined trend. BINGXUE, coinciding with its 10th anniversary celebration, has keenly captured this market trend and launched the "Full Score Light Milk Tea" series of new products, aiming to bring consumers a dual feast of taste buds and health.

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2024.07.30

The ideal partner for sports and health, a lightweight life starts with a glass of BINGXUE

In the tenth year of the BINGXUE brand's establishment, with consumers' increasing emphasis on healthy eating, new tea drinks have ushered in a revolutionary era. In this era of pursuing quality and health, light milk tea has become a shining star in the new tea beverage market with its unique charm. BINGXUE， On the occasion of the brand celebration, the "Full Score Light Milk Tea" series was grandly launched, redefining the standard of healthy tea drinks with three carefully developed products.

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2024.07.30

BINGXUE's 10th Anniversary Innovation Embarks on a Blueprint for the Future

In the tapestry of time, each warp and weft weaves a unique story and dream. In the summer of 2024, BINGXUE welcomed a brilliant celebration in its development history - the 10th anniversary of the brand's establishment. This celebration is not only a retrospective of the past, but also a feast about innovation, dreams, and the future.

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2024.07.24

BINGXUE grinds a sword in ten years, showcases grand plans for the future

In July 2024, BINGXUE reached an important milestone in its development history - the tenth anniversary of its brand establishment. This decade has been a decade for BINGXUE from its inception to growth, a decade of constantly breaking through itself and daring to innovate, and a decade of working hand in hand with consumers to create brilliance. On this occasion, BINGXUE showcased its unique brand charm and unlimited development potential to the world through a grand celebration event, looking back on the past and looking forward to the future.

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2024.07.24

BINGXUE transcends borders and conquers global taste buds

Driven by the global consumer trend, the new tea beverage industry is leading the innovation and upgrading of the beverage market with unprecedented vitality and creativity. With the increasing diversification of consumer preferences and the refinement of consumer demands, traditional tea drinks are no longer limited to quenching thirst or satisfying a single taste, but have gradually evolved into a lifestyle that combines culture and fashion. In this context, BINGXUE, with its unique brand charm and strong market penetration, not only steadily expands in the domestic market, but also actively embraces overseas markets, opening up a cross-border feast of taste buds.

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2024.07.23

Ten years of industry experience forge new growth for BINGXUE

BINGXUE has grown from a small storefront to a well-known brand nationwide. With persistence and innovation, it has successfully established a foothold in the wave of new tea drinks and become one of the more well-known brands in the industry. All achievements are inseparable from BINGXUE's nearly ten years of industry experience accumulation and its unique brand advantages.

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