Company Profile

BINGXUE

Where there are young people,

there is the time for Bingxue.

Bingxue is a chain brand of ice cream and tea drinks in China, affiliated to Jinan Baodao Enterprise Management Consulting Co., Ltd. It is a well-known Chinese tea drink chain brand focusing on "Signature Coconut and Ice Cream". The headquarters is located in Shandong Province, China. Bingxue covers stores in 31 provinces and cities including Shandong, Hebei, Henan, Shanxi, Shaanxi, Inner Mongolia, Liaoning, Hubei, Hainan, and Xinjiang.By the end of 2022, the number of Bingxue stores worldwide has exceeded 3,000

Bingxue takes "global origin procurement" as its product development concept. It always insists on the research and development direction of "good taste, good ingredients, and high appearance value." The birth of the BoBo Bear IP has brought more vitality and fun to the brand, winning the hearts of young consumers.

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Established

Global employees

Global stores exceed

Franchise

Joining Franchise Conditions

Passionate in beverage industry and agree with the brand management philosophy

Franchisees personally manages the store and obeys the company's unified management

Store Profits

Product gross profit is about 60%

Fast breakeven period

Survival rate over 90%

Franchise Services

Free design store drawings

Provide comprehensive store operation training

Abundant marketing activities and promotion plans to boost store sales

Russia, China, Myanmar, Thailand, Cambodia, Laos, Vietnam, the Philippines, Malaysia, Singapore, Brunei, Indonesia, Timor-Leste (all Southeast Asian countries)

Best-seller Products

Strawberry-Sundae

Strawberry-Bing-Shake

Strawberry-&-Matcha-lce

Peach-Sundae

Mango-Sundae

Mango-Bing-Shake

lce-Cream-Jasmine-Tea

Ice-Cream-Assam-BlackTea

Chocolate-Sundae

Brown-Sugar-Bubble-Sundae

Bingxue-Ice-Cream

Assam-Blsck-Tes

News & Events

2025.03.27

BINGXUE's Journey to the World, Empowering Overseas Markets with Supply Chain

Under the wave of globalization, more and more Chinese brands are turning their attention to overseas markets, seeking broader development opportunities. BINGXUE， As the second largest overseas catering brand in China, with its firm determination and outstanding strength, it is writing its own legend in the overseas market.

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2025.03.21

BINGXUE builds its own supply chain, a solid foundation for brand overseas expansion

In the fiercely competitive global catering market, the path of Chinese catering brands going global is full of opportunities and challenges. As the second largest overseas catering brand in China, BINGXUE has achieved remarkable results in overseas markets with its unique development strategy and strong strength. Behind this brilliant achievement, self built supply chain is undoubtedly the solid cornerstone of its overseas expansion.

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2025.03.20

BINGXUE has reached a new high and become a shining star in overseas catering

In the vast global catering market, Chinese catering brands are gradually emerging and demonstrating strong competitiveness. Among them, BINGXUE, as the second largest overseas catering brand in China, has written its own brilliant chapter in the overseas market with its unique development strategy and unremitting efforts since going global.

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2025.03.19

BINGXUE New Year's New Look, Quality and Fashion during the Spring Festival

During the Spring Festival of the Year of the Snake, as people leave their homes and enjoy the long-awaited reunion and joy, BINGXUE's stores are experiencing a sales frenzy. In this festive atmosphere, BINGXUE has become the favorite of many consumers with its unique charm, and has also showcased a new consumption scene during the Spring Festival holiday.

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2025.03.18

BINGXUE has upgraded its fresh milk base and reshaped the quality of new tea drinks

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2025.03.16

BINGXUE milk base upgrade opens a new window for healthy tea drinks

In today's era of pursuing a healthy lifestyle, healthy eating has become a focus of public attention, and the new tea beverage industry is no exception. Consumers' demand for tea drinks has shifted from simply satisfying their thirst with delicious food to pursuing a dual enjoyment of health and deliciousness. BINGXUE keenly captured this trend and did not remain stagnant in the fierce market competition. Instead, it took the initiative to launch a comprehensive upgrade plan for the milk base that shook the industry, leading the tea beverage industry into a new era of "health".

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2025.03.13

BINGXUE milk base launched, reshaping new tea drink value benchmark with "health revolution"

In the wave of consumption upgrading, health is no longer an additional option in the food industry, but a core element that determines brand vitality. The comprehensive upgrade plan for the milk base launched by BINGXUE is a precise response to market demand. When consumers began to use "whether the ingredient list is clean" as the standard for purchasing decisions, this tea beverage brand that deeply cultivates the mass market chose to redefine the healthy connotation of fresh milk tea through the innovation of the entire industry chain.

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2025.03.12

From local to global, BINGXUE's overseas rise password

In today's globalized business wave, the competition for going global in the catering industry is becoming increasingly fierce. As the second largest overseas catering brand in China, BINGXUE has created a vast market with its unique charm and excellent operating model.

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2025.03.11

BINGXUE Preferred Store, polishing a cup of good milk tea with sincerity

In the bustling areas of urban commercial districts, milk tea shops have sprung up like mushrooms after rain, while BINGXUE Preferred Store stands out with a unique posture. This brand upgrade store located in the Shimao Central Business District does not have exaggerated marketing gimmicks, nor blindly pursue internet celebrity trends. Instead, it chooses to return to the essence of beverages - interpreting the true meaning of "high quality price ratio" with tangible product quality, comfortable space experience, and reasonable prices, becoming a trustworthy choice in the hearts of consumers.

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2025.03.10

BINGXUE takes quality as the anchor and drives multi-dimensional innovation in the new tea beverage industry

In the fiercely competitive new tea beverage market, if brands want to achieve significant development, it is difficult to establish a foothold solely based on a single dimensional advantage. As a rising force in the industry, BINGXUE has built a comprehensive competitive system covering product research and development, supply chain management, service experience, and marketing with the core concept of "delicious but not expensive". It has opened up a unique development path in the red ocean market and become synonymous with "high quality, high cost-effectiveness" in the minds of consumers.

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2025.03.07

BINGXUE's Spring Festival sales skyrocket in the Year of the Snake, while quality remains steadfast amidst the consumer frenzy

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2025.03.06

BINGXUE ignites a new wave of consumption during the Spring Festival

The Spring Festival consumer market has always been an important window to observe the vitality of the Chinese economy. During the Spring Festival of the Year of the Snake in 2025, BINGXUE's store sales reached a historic high. This phenomenon not only reflects the vigorous vitality of the new tea beverage industry, but also reveals the profound changes in the consumption concept of contemporary young people. In the interweaving of traditional New Year flavors and modern consumption, BINGXUE is writing the New Year customs of this era with its unique brand charm.

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