In the summer of 2024, the BINGXUE brand celebrated its brilliant tenth birthday. This is not only a summary and review of the past decade's hardships and progress, but also a new starting point for opening up infinite possibilities for the future. In July, with the grand opening of the Brand Month event, a celebration event with the theme of "Picking up Time, Unlimited Imagination" swept across, fully linking online and offline, weaving a feast for consumers about taste, vision, and emotion. On the occasion of Brand Month, the Full Score Light Milk Tea series made a brilliant debut, becoming an important bridge connecting the brand and consumers with its unique charm.
Standing at a new starting point of ten years, BINGXUE deeply understands that every growth cannot be separated from the support and love of consumers. This brand month event is not only a celebration and carnival, but also a heartfelt feedback and gratitude. Picking up the light of time, infinite imagination, symbolizes not only looking back on the beautiful times of the past decade, but also looking forward to the future, inspiring infinite creativity and possibilities. The diversified combination of online and offline activities allows every consumer to feel the warmth and sincerity of BINGXUE.Among numerous new products, the Full Score Light Milk Tea series is undoubtedly the most eye-catching. As a masterpiece carefully developed by BINGXUE, in the current era of pursuing light food, the Full Score Light Milk Tea has quickly won the favor of the market. It not only retains the rich and fragrant taste of traditional milk tea, but also reduces the sugar and fat content through careful blending, allowing consumers to enjoy health without burden while enjoying the beauty. What's particularly special is that the Full Score Light Milk Tea series has launched a free replacement service for zero calorie sugar. This measure not only meets the current consumer demand for weight loss and fitness, but also demonstrates BINGXUE's forward-looking and humanized considerations in product development. The use of zero calorie sugar has made Perfect Light Milk Tea an ideal drink for sports enthusiasts, allowing them to quickly replenish energy after exercise without worrying about excessive calories. This is the embodiment of BINGXUE brand temperature. In addition to the excellent quality of the product itself, the packaging design of Perfect Light Milk Tea is also eye-catching. From material selection to color scheme, every detail reveals the beauty of the fusion of luxury and sportiness, cleverly echoing the sporty attributes of the product.
Looking back at the past decade, BINGXUE has grown from an unknown small shop to a well-known chain brand with over 3000 signed stores nationwide and a presence in 9 overseas countries. Along the way, BINGXUE has always adhered to putting consumers at the center, constantly innovating and breaking through, connecting every soul who loves life and pursues quality with delicious drinks. It is with the support and companionship of consumers that BINGXUE has the motivation and courage to constantly move forward.
Looking ahead to the future, BINGXUE will continue to uphold its original intention, move forward with even more enthusiasm and firm beliefs. While maintaining product quality and service level, we will also actively explore new market opportunities and development models, striving to bring more surprises and emotions to consumers. I believe that in the near future, BINGXUE will shine even brighter globally and become a leader in the new tea beverage industry.