In today's increasingly frequent global economic integration and cultural exchanges, new tea drinks are crossing national borders with their unique charm, becoming a new link connecting consumers from different countries and regions. As a well-known chain brand in the domestic ice cream and tea beverage industry, BINGXUE has won wide acclaim not only in the domestic market but also rapidly risen in overseas markets with its excellent product quality, innovative brand concept, and forward-looking market layout, bringing brand charm to every corner of the world. BINGXUE's footprint covers multiple countries around the world, and with its unique brand charm and high-quality products, it has won the love and recognition of international consumers, opening a new chapter in the global development of the brand's new tea beverage brand.
BINGXUE is well aware that in order to stand out in the fiercely competitive international market, it must rely on high-quality products and services as the cornerstone. Therefore, the brand adheres to high standards and strict requirements in every aspect of raw material selection and production process, ensuring that every cup of tea drink can achieve the best taste and quality. At the same time, BINGXUE continues to innovate by combining traditional Chinese tea culture with modern beverage production techniques, creating products that not only meet the taste preferences of local consumers but also retain Chinese characteristics. This ultimate pursuit of quality has quickly earned BINGXUE recognition and love in the international market.
In overseas markets, BINGXUE does not simply replicate the successful model in China, but pays more attention to the integration with local culture. Brand conducts in-depth research on cultural customs, consumption habits, and taste preferences of different countries and regions, and adjusts product strategies and service models according to local conditions.
In terms of expanding into overseas markets, BINGXUE has adopted a steady and efficient strategy. On the one hand, by collaborating with local institutions and leveraging their abundant market resources and channel advantages, we can quickly open up the market situation; On the other hand, actively seeking partners and franchise agents to achieve comprehensive coverage of the brand in the local market through point to area cooperation. As of now, BINGXUE has established a presence in 10 countries worldwide, with over 3000 stores, including more than 400 signed overseas stores. Its footprint covers Asia, Southeast Asia, and Central Asia, demonstrating BINGXUE's strong brand influence and market appeal, laying a solid foundation for its future global development.
In the future, BINGXUE will continue to adhere to the development philosophy of "quality first, cultural integration, and innovation driven", and further increase its efforts to expand into overseas markets. The brand plans to further expand its overseas market and achieve a comprehensive global layout in the coming years. At the same time, BINGXUE will continue to increase its product research and development efforts, continuously launching new products that meet the taste preferences of global consumers, with a richer product line and better service experience, to meet the diversified needs of global consumers.
