In 2024, BINGXUE demonstrated its charm and strength on the stage of the global new tea beverage market. After winning awards at major exhibitions and receiving widespread praise both inside and outside the industry, the brand has once again made efforts and officially announced its entry into the global business center "Singapore". This is not only another milestone in the brand's internationalization process, but also a reaffirmation of the brand's own strength and quality.
Since 2023, BINGXUE has entered the Southeast Asian market. Despite facing an unfamiliar environment, the brand has shown composure and determination. With its successful experience in China, BINGXUE continues to optimize its products and innovate. As the number of stores gradually increases, more and more Southeast Asian consumers have become familiar with BINGXUE. In less than a year, BINGXUE has surpassed 100 stores, building confidence and motivation for the brand to explore overseas markets. Nowadays, BINGXUE's stores are located in multiple countries such as Indonesia and Malaysia, accumulating market experience and brand resources, and seizing the opportunity to enter the Singapore market.
As the economic, financial, trade, and shipping center of Southeast Asia, Singapore gathers business elites and cultural talents from around the world, providing BINGXUE with an excellent platform to showcase its brand charm and expand its market. BINGXUE's entry into Singapore is not only an important part of the brand's internationalization strategy, but also a deep layout of the Southeast Asian market.
With its official entry into the Singapore market, BINGXUE will further consolidate its leading position in Southeast Asia and use this as an opportunity to accelerate its global store expansion. The brand will combine Singapore's regional characteristics and cultural heritage to launch more innovative and personalized products to meet the taste needs of local consumers. At the same time, BINGXUE will strengthen communication and cooperation with local partners, jointly explore the market, and achieve mutual benefit and win-win results.
The entry of BINGXUE into Singapore not only marks a solid step in the brand's internationalization process, but also demonstrates the brand's firm determination and unlimited potential for expanding into overseas markets. On the road ahead, BINGXUE will continue to maintain a keen insight into the market and a persistent pursuit of quality, constantly challenging and surpassing itself, and contributing its own strength to the development of the global new tea beverage market. Looking forward to BINGXUE writing even more brilliant chapters in its future journey, bringing more surprises and emotions to global consumers.
