Under the wave of globalization, more and more Chinese brands are turning their attention to overseas markets, seeking broader development opportunities. BINGXUE， As the second largest overseas catering brand in China, with its firm determination and outstanding strength, it is writing its own legend in the overseas market.
Since the brand went global, BINGXUE has been like a fearless ship, deeply cultivating overseas markets and constantly exploring new territories. In a short period of time, we have successfully covered 11 overseas countries including Malaysia, Indonesia, and Vietnam, with a large number of signed stores overseas. Behind this remarkable achievement, BINGXUE's deep construction and optimization of the supply chain are indispensable.
Since 2018, BINGXUE has launched a forward-looking plan to build its own supply chain. This decision reflects the brand's profound insight and strategic vision for long-term development. Building a self built supply chain is like building a solid backing, giving the brand strong confidence in the competition of overseas markets. At present, the brand has achieved self-produced production of most of its raw materials, and the export qualifications, testing and certification work in any country are basically completed by its own factory and R&D team. This high degree of autonomy and controllability ensures product quality and supply stability, allowing overseas consumers to taste beverages of the same high quality as those in China.
In the process of overseas layout, BINGXUE has established main warehouses and pre warehouses in each overseas country, and some countries have also established factories. These warehousing and production facilities are like sturdy fortresses, providing strong support for the brand's operations in overseas markets. The main warehouse is responsible for large-scale storage and allocation of goods, while the front warehouse can respond more quickly to market demand and deliver products to various stores in a timely manner. The establishment of factories further enhances the localized production capacity of products, reduces transportation and time costs, and enables products to better adapt to local market demands.
The efficient operation of the industrial park not only empowers domestic stores, but also lays a good foundation for improving the efficiency of going global and controlling costs. It is like a smart brain that coordinates the brand's resources and operations globally. By optimizing the supply chain process and improving production efficiency, BINGXUE can reduce costs and enhance market competitiveness while ensuring product quality. This enables the brand to provide consumers with high-quality beverages at more cost-effective prices in overseas markets, winning recognition and love from local consumers.
BINGXUE's overseas journey is a vivid example of Chinese brands going global. With the advantage of building its own supply chain, it has firmly established itself in overseas markets and achieved rapid development. In the future, we believe that BINGXUE will continue to carry forward the spirit of innovation, continuously optimize the supply chain, expand overseas markets, and enable more people around the world to taste delicious tea drinks from China, making greater contributions to the dissemination of Chinese tea culture.
