In the fiercely competitive global catering market, the path of Chinese catering brands going global is full of opportunities and challenges. As the second largest overseas catering brand in China, BINGXUE has achieved remarkable results in overseas markets with its unique development strategy and strong strength. Behind this brilliant achievement, self built supply chain is undoubtedly the solid cornerstone of its overseas expansion.
Since 2018, BINGXUE has embarked on the journey of building its own supply chain. This decision is not accidental, but based on profound insights and strategic considerations for the long-term development of the brand. At that time, many catering brands relied on external suppliers and faced problems such as unstable raw material quality, long supply cycles, and difficult cost control. BINGXUE is well aware that in order to establish a foothold and achieve long-term development in the international market, it is necessary to take the initiative in the supply chain.
The process of building a self built supply chain is full of hardships and challenges. Firstly, the procurement and production of raw materials. In order to ensure the quality and stability of raw materials, BINGXUE has established its own raw material planting base and production factory. In the planting process, we strictly follow the concept of green and environmental protection, adopt scientific planting techniques and management methods, and ensure that the raw materials are pure, natural, and pollution-free. In the production and processing process, advanced international production equipment and technology have been introduced, and a strict quality inspection system has been established to ensure the quality of products from the source.
BINGXUE has also invested a lot of energy and resources in export qualifications and testing certification. Work closely with our own factory and R&D team to actively understand and adapt to the regulatory and standard requirements of different countries and regions. Whether it is food safety standards or product quality certification, BINGXUE strictly controls to ensure that every product can pass local testing smoothly and obtain market access qualifications.
Warehouse logistics is an important link in the supply chain, and BINGXUE also attaches great importance to it. In every overseas country, a comprehensive warehousing system has been established, including main warehouses and pre warehouses. The main warehouse is responsible for large-scale material reserves and allocation, while the front warehouses are distributed in various cities and regions, which can quickly respond to the needs of stores and achieve efficient distribution. At the same time, we collaborate with professional logistics partners to optimize logistics routes and distribution plans, ensuring timely and accurate delivery of goods to our stores.
In some countries, BINGXUE has also established local chemical plants. Localized production not only reduces transportation costs and logistics risks, but also better adapts to the needs of the local market. By conducting in-depth research on the tastes and preferences of local consumers, timely adjusting the formula and types of products, and producing products that better meet the needs of local consumers.
The construction of a self built supply chain not only provides strong support for BINGXUE's overseas expansion, but also injects new vitality into its domestic business development. By optimizing supply chain management, efficient allocation of resources and effective cost control have been achieved, enhancing the overall competitiveness of the brand.
BINGXUE's successful experience tells us that building a self built supply chain is the key to achieving international development for catering brands. Only by establishing a strong supply chain system can we stand firm in the international market and achieve sustainable development. We believe that with the solid support of our self built supply chain, BINGXUE will continue to expand in overseas markets and write even more brilliant chapters.
