In today's era of pursuing a healthy lifestyle, healthy eating has become a focus of public attention, and the new tea beverage industry is no exception. Consumers' demand for tea drinks has shifted from simply satisfying their thirst with delicious food to pursuing a dual enjoyment of health and deliciousness. BINGXUE keenly captured this trend and did not remain stagnant in the fierce market competition. Instead, it took the initiative to launch a comprehensive upgrade plan for the milk base that shook the industry, leading the tea beverage industry into a new era of "health".
BINGXUE is well aware that the milk source is the core of the milk base. Only by ensuring the purity and naturalness of the milk source from the source can we provide consumers with truly high-quality products. Therefore, in this upgrade, the brand will focus closely on the quality control of milk sources. In order to ensure that consumers can drink with peace of mind, BINGXUE has put in a lot of effort and strictly screened milk suppliers to ensure that every drop of milk comes from natural pastures, pure and pollution-free. This persistent pursuit of quality not only adds higher added value to the brand's products, but also gives consumers peace of mind and trust when choosing BINGXUE's tea drinks.
For tea drinks, the combination of milk and tea directly affects the taste and quality of the drink. The clever addition of dairy products can not only balance the bitterness of tea perfectly, but also give the drink a richer layered taste. The upgraded milk base of BINGXUE can be regarded as a refreshing trend in the tea beverage industry. We fully adopt a new formula of 0 vegetable fat powder, 0 hydrogenated vegetable oil, 0 trans fatty acids, and 0 sucrose, focusing on the creation of fresh milk tea category. The milk base with fresh milk as the core ingredient has a richer and smoother taste, and every bite can make people feel the perfect fusion of rich milk aroma and fresh tea aroma.
Compared with traditional plant-based milk tea, BINGXUE's milk based fresh milk tea fully demonstrates its advantages, meeting consumers' urgent needs for low calorie health and demonstrating the brand's relentless pursuit of quality. In this era of "health first", BINGXUE's initiative undoubtedly hits consumers' pain points accurately, winning widespread praise and market share for the brand.
The comprehensive upgrade of the milk base this time is of great significance to BINGXUE. It not only makes BINGXUE the fourth global tea chain brand to completely abandon plant-based fat powder, but also the only new tea brand that adheres to the 10 yuan price band but still completely abandons plant-based fat powder. This achievement is not only a strong proof of brand strength, but also a solemn commitment to consumers - at BINGXUE, you can enjoy healthier and higher quality tea drinks for the same amount of money.
The upgrade of BINGXUE undoubtedly sets a new benchmark for the entire tea beverage industry. It proves to its peers that while pursuing economic benefits, it is also possible to balance the health and quality of products. I believe that under the leadership of BINGXUE, more and more tea beverage brands will join the ranks of health upgrading, jointly promoting the development of the tea beverage industry towards a healthier and better direction. For the vast majority of consumers, BINGXUE's milk base upgrade is undoubtedly a health feast on the tip of the tongue, allowing us to enjoy delicious tea drinks while embracing a healthy lifestyle without any burden.
