In the wave of consumption upgrading, health is no longer an additional option in the food industry, but a core element that determines brand vitality. The comprehensive upgrade plan for the milk base launched by BINGXUE is a precise response to market demand. When consumers began to use "whether the ingredient list is clean" as the standard for purchasing decisions, this tea beverage brand that deeply cultivates the mass market chose to redefine the healthy connotation of fresh milk tea through the innovation of the entire industry chain.
On the raw material side, BINGXUE will focus its upgraded core on the purity of the milk base. Abandoning industrial raw materials such as vegetable fat powder and hydrogenated vegetable oil, and instead using milk as the base material, this transformation may seem simple, but it is actually a reconstruction of the supply chain system. New standards need to be established for transportation efficiency and storage conditions from the market to the store to ensure the preservation of the natural flavor of ingredients. This adherence to the original flavor of the ingredients makes every cup of milk tea a natural gift carrier, rather than a pile of industrialized formulas.
The innovation of products always revolves around the philosophy of subtraction. By eliminating the potential risks of trans fatty acids and abandoning the calorie burden caused by sucrose, BINGXUE has constructed a value system for healthy beverages using the "four zeros" standard. This subtraction is not a compromise on flavor, but a balanced taste achieved through process innovation. When high-quality tea leaves naturally blend with fresh milk, the bitterness of the tea soup is softened by the milk fat, and the unique sweetness of tea is revealed in the milky aroma. This layered feeling derived from the essence of the ingredients precisely proves that health and deliciousness can coexist.
As the fourth tea beverage brand in the world to reject plant-based fat in its entire product line, BINGXUE's breakthrough lies in bringing the concept of health to the mass consumer market. Adhering to the use of milk base in the 10 yuan price range has broken the market stereotype that 'health is inevitably expensive'. This inclusive innovation allows more consumers to enjoy clean formulas without paying a premium, essentially driving the value reconstruction of the entire industry. When affordable tea drinks can also achieve raw material upgrades, healthy eating is no longer the exclusive right of specific groups.
Behind this milk based revolution is the brand's profound insight into consumer trends. Contemporary young people's attention to food health has shifted from conceptual identification to ingredient research. They not only pursue the satisfaction of their appetite, but also crave a sense of control over their diet. BINGXUE allows consumers to enjoy the pleasure of freshly made tea drinks without having to make difficult choices between deliciousness and health through transparent raw material selection. This concept of "burden free enjoyment" is reshaping the trust bond between new tea drinks and consumers.
