In today's globalized business wave, the competition for going global in the catering industry is becoming increasingly fierce. As the second largest overseas catering brand in China, BINGXUE has created a vast market with its unique charm and excellent operating model.
BINGXUE's sea journey is a carefully planned business adventure. The brand focuses on the new tea beverage field, cleverly integrating traditional Chinese tea culture with modern and fashionable craftsmanship to create a series of unique products. This innovative product positioning not only meets the pursuit of novel flavors by overseas consumers, but also conveys the unique charm of Chinese culture.
In terms of expanding into overseas markets, BINGXUE has adopted a steady and efficient strategy. The brand did not blindly expand comprehensively, but conducted in-depth research on the market demand, consumption habits, and cultural background of each target country. Based on the abundant fruit resources in the local area, a series of fruit flavored tea drinks and ice cream were launched. In the European and American markets, brands focus on the health attributes and fashionable packaging of their products to cater to local consumers' pursuit of a quality life. Through this precise market positioning, BINGXUE successfully entered 11 countries and signed over 1500 stores in a short period of time, quickly establishing a foothold in overseas markets.
The success of BINGXUE is inseparable from its strong supply chain system. Starting from the source, the brand has established long-term and stable cooperative relationships with high-quality raw material suppliers to ensure that every raw material meets high quality standards. At the same time, BINGXUE has also invested a large amount of resources in cold chain logistics construction to ensure the freshness and quality of raw materials and finished products during transportation. Overseas, the brand has established a comprehensive warehousing and distribution network, achieving efficient logistics distribution and greatly reducing the time from production to store for products.
BINGXUE also has considerable experience in brand building and marketing. By collaborating with local social media and hosting various offline events, the brand quickly increased its visibility and influence in the area.
Looking ahead, BINGXUE will continue to deepen its overseas market layout, innovate products and services, and enhance the brand's global influence. I believe that in the near future, BINGXUE will become a shining business card for Chinese catering to go global, allowing the world to taste Chinese flavors.
