The Spring Festival, a traditional festival that carries the profound cultural heritage of the Chinese nation, is not only a warm moment for family reunion, but also a golden period for the flourishing development of the consumer market. During the just passed Spring Festival holiday of the Year of the Snake, BINGXUE stores experienced a surge in sales and stood out in the beverage industry with outstanding results, becoming a vivid epitome of the new consumption scene during the Spring Festival holiday.
With the significant increase in the number of people traveling during the Spring Festival holiday, the streets and alleys are filled with a strong festive atmosphere. BINGXUE's drinks have quietly integrated into this festive atmosphere and become a part of people's Spring Festival life. When shopping, people walk into BINGXUE stores, order a cup of their favorite drink, and enjoy a moment of comfortable rest; During a meal, a delicious cup of milk tea adds a unique flavor to the dish; When watching Spring Festival movies, the milk tea in my hand accompanies the audience through happy times. Holding a cup of milk tea has become a standard for many young people during the Spring Festival, and BINGXUE plays an important role in it.
BINGXUE's outstanding performance during the Spring Festival holiday cannot be separated from its high standards and strict requirements for products. In today's fiercely competitive beverage market, product quality is the foundation for success. BINGXUE always adheres to the concept of quality first, strictly controlling every link from raw material selection to beverage production. Carefully select high-quality tea, fruits, and 40% milk base to ensure that every drink has a rich taste and abundant nutrition. Professional production techniques enable precise blending of every cup of milk tea, seamlessly integrating deliciousness, quality, and health. It is precisely this persistent pursuit of quality that has earned BINGXUE recognition and praise from consumers, welcoming a good start in the Year of the Snake.
From the sales data, BINGXUE's performance is very impressive. The GMV of the national market increased by 58.8% year-on-year, with a single store turnover exceeding 46000 yuan, and the daily turnover of 186 stores breaking a historical high. These numbers are not only a powerful proof of the brand's strength, but also demonstrate BINGXUE's strong competitiveness in the new consumption scene during the Spring Festival holiday. During the special consumption period of Spring Festival, consumers have more diversified choices and higher requirements for quality and experience. BINGXUE has attracted numerous consumers with its high-quality products and excellent consumer experience, becoming their preferred beverage during the Spring Festival period.
The success of BINGXUE has also brought inspiration to the entire beverage industry. In the new era of consumption, consumers are no longer satisfied with the basic functions of products, but pay more attention to quality, experience, and emotional resonance. In order for beverage brands to establish themselves in the market and achieve long-term development, they must adhere to the bottom line of quality, constantly innovate, and enhance consumer experience, just like BINGXUE. Only in this way can we stand out in the fierce market competition and seize the opportunities of the new consumer era.
Looking ahead to the future, we believe that BINGXUE will continue to pursue quality, continuously launch more products that meet consumer needs, ride the wave of new consumption, bring more deliciousness and joy to consumers, and inject new vitality into the development of the beverage industry. Let us look forward to BINGXUE creating more glory in the future and continuously lighting up people's beautiful lives.
