The Spring Festival consumer market has always been an important window to observe the vitality of the Chinese economy. During the Spring Festival of the Year of the Snake in 2025, BINGXUE's store sales reached a historic high. This phenomenon not only reflects the vigorous vitality of the new tea beverage industry, but also reveals the profound changes in the consumption concept of contemporary young people. In the interweaving of traditional New Year flavors and modern consumption, BINGXUE is writing the New Year customs of this era with its unique brand charm.
New Consumption Landscape during the Spring Festival, the New Year Flavor in Milk Tea
During the Spring Festival, the long queue of BINGXUE stores became a unique scenery on the city streets. The scene of young people holding milk tea to visit relatives and friends, shopping and watching movies has become the new norm of Spring Festival consumption. Behind this phenomenon is the deep integration of traditional New Year customs and modern consumer culture. BINGXUE accurately grasps this trend, integrates traditional Chinese New Year flavors into product innovation, and launches a limited edition Spring Festival special drink, which not only retains the ceremonial feeling of the festival, but also meets the consumption needs of young people.
In the context of consumer upgrading, cost-effectiveness has become a key concern for consumers. BINGXUE maintains a friendly price positioning while ensuring product quality by optimizing the supply chain and improving operational efficiency. This "high-quality, reasonable price" strategy has made it stand out in the Spring Festival consumer market and won the favor of a large number of consumers.
From first tier cities to county-level markets, BINGXUE's stores are showing a booming trend. This nationwide hot selling phenomenon not only reflects the strong appeal of the brand, but also indicates that the consumption of new tea drinks has become a national cultural phenomenon.
BINGXUE's winning strategy
BINGXUE always adheres to the concept of "quality first". From raw material selection to production process, every step strictly follows the standards. During the Spring Festival, facing the surge in consumer demand, the brand still adheres to the bottom line of quality, ensuring that every drink can bring the best experience to consumers.
BINGXUE has put in a lot of effort in terms of service experience. During the Spring Festival, the store ensures high-quality service even during peak customer traffic periods by optimizing the ordering process and increasing service personnel. This emphasis on service experience further enhances the brand's user stickiness.
The Enlightenment of the Era of New Tea Beverage Consumption
The success of BINGXUE reflects the brand development logic of the new consumer era. In the context of consumer upgrading, brands need to possess product strength, cultural strength, and operational strength simultaneously. BINGXUE has successfully taken a leading position in the new tea beverage industry through continuous product innovation, precise brand positioning, and efficient operational management.
Behind the Spring Festival consumption boom is a profound change in the consumption concept of young people. They pursue both quality and cost-effectiveness; We value both the product itself and the consumer experience. This diversified consumer demand is driving the continuous evolution of the new tea beverage industry.
Looking ahead, the new tea beverage industry will continue to maintain strong growth momentum. With the deepening of consumer upgrading, brands need to constantly innovate and enhance their core competitiveness. The successful experience of BINGXUE shows that only by truly understanding consumers and continuously creating value can we stand invincible in the fierce market competition.
During this Spring Festival, BINGXUE has linked tradition and modernity with cups of milk tea, connecting cities and villages, and warming the hearts of countless consumers. This is not only the success of the brand, but also a vivid portrayal of the vitality of the Chinese consumer market. In the new era of consumption, brands like BINGXUE are redefining our way of life with innovation and quality, and writing a consumption legend that belongs to this era.
