The Spring Festival, as the most important traditional festival of the Chinese nation, is not only a warm moment for family reunion, but also a consumption feast for the whole nation to participate in. On this festive occasion, people's enthusiasm for consumption is completely ignited, and various consumption scenes are exciting and diverse. Among the many consumption highlights, BINGXUE shone brightly during the Spring Festival holiday with its unique charm, becoming a shining star in the Spring Festival consumption boom.
As the Spring Festival holiday deepens, the streets and alleys are filled with laughter, joy, and a lively atmosphere. People are leaving their homes one after another, visiting relatives and friends, enjoying this rare leisure time. At the same time, the number of people taking to the streets and entering shopping malls is increasing, and the consumer market is presenting a prosperous scene. In this consumer trend, milk tea shops have become popular gathering places for young people. The sweet and delicious cups of milk tea are not only a pleasure for the taste buds, but also an important social medium. The Year of the Snake welcomes a good start, with a year-on-year increase of 58.8% in GMV in the national market and a single store turnover of over 46000 yuan. The daily turnover of 186 stores has exceeded a historical high! Whether it's taking a nap while shopping, pairing up during meals, or watching Spring Festival movies, holding a cup of milk tea has become a standard for many young people during the Spring Festival.
BINGXUE， We keenly captured this consumption trend and experienced a surge in sales during the Spring Festival period. All stores across the country are showing a booming scene. The store was crowded with people, and customers formed long queues just to taste BINGXUE's carefully crafted drink. Behind this booming sales scene, BINGXUE's high standards and strict requirements for products are indispensable.
BINGXUE has always regarded product quality as the lifeline of enterprise development. From the selection of raw materials to the control of production processes, we strive for excellence in every aspect. During the Spring Festival, in order to meet the needs of consumers, BINGXUE has increased its supervision of product quality to ensure that every drink delivered to customers can achieve the best taste. For example, in terms of tea selection, BINGXUE has chosen high-quality tea varieties that have been carefully baked and blended to create a rich aroma and mellow taste in the tea soup. In the use of milk, we insist on choosing fresh, additive free high-quality milk, which adds rich nutrition and silky taste to milk tea.
In addition to high-quality products, BINGXUE's high cost-effectiveness is also an important factor that attracts consumers. During the special consumption period of Spring Festival, people not only pursue quality, but also pay more attention to cost-effectiveness. BINGXUE is well aware of this and provides consumers with affordable beverages by optimizing the supply chain, controlling costs reasonably, and ensuring product quality. Both students and young office workers can easily enjoy a delicious and affordable cup of milk tea at BINGXUE. This cost-effective positioning has won the favor and recognition of a large number of consumers during the Spring Festival, and has received full praise from BINGXUE.
During the Spring Festival holiday, BINGXUE not only met the needs of consumers in terms of products and prices, but also brought a unique consumption experience to customers by creating a strong festive atmosphere. The interior decoration of the store is filled with elements of the Spring Festival, including red lanterns, couplets, lucky words, etc., allowing customers to taste milk tea while also feeling the strong flavor of the New Year. The enthusiastic and thoughtful service of the staff makes customers feel like they are in a warm and cozy family, as if they are basking in the spring breeze.
The explosive performance of BINGXUE during the Spring Festival holiday of the Year of the Snake in 2025 undoubtedly injected a shot in the arm into the entire new tea beverage industry. It has successfully seized the opportunity of Spring Festival consumption with high-quality products, high cost-effectiveness positioning, and excellent services, achieving innovative breakthroughs in sales. I believe that in the future, BINGXUE will continue to uphold its persistent pursuit of products and high responsibility to consumers, bringing more delicious and healthy drinks to the vast number of consumers, shining brighter in the new tea beverage market, and writing a more brilliant chapter.
