In the global catering market, Chinese catering brands are gradually emerging, and BINGXUE is undoubtedly one of the shining stars. As the second largest overseas catering brand in China, it has sparked a wave of "BINGXUE craze" in overseas markets with its unique charm and solid strength.
Since the brand went global, BINGXUE has demonstrated extraordinary pioneering spirit. In just 12 months, it has successfully expanded to 11 countries, and its rapid overseas expansion is astonishing. At present, its footprint has spread to countries such as Malaysia, Indonesia, Vietnam, Myanmar, Cambodia, Singapore, Laos, the Philippines, Kazakhstan, the United States, and the Netherlands, with over 1500 signed stores overseas. Behind this brilliant achievement lies BINGXUE's profound insight into overseas markets and precise strategic layout.
BINGXUE's remarkable achievements in overseas markets are inseparable from its deep construction and optimization of the supply chain. As early as 2018, BINGXUE began to build its own supply chain with foresight. This measure has laid a solid foundation for its steady development in the global market. Nowadays, BINGXUE has achieved 85% self-produced raw materials, which not only ensures the quality and stability of product taste, but also greatly reduces procurement costs and improves market competitiveness.
BINGXUE strictly controls every step of raw material production. From planting and breeding at the source to processing and packaging, there is a professional team for management and supervision. Moreover, in any country, export qualifications, testing and certification work are basically completed by the cooperation of one's own factory and R&D team. This not only reflects BINGXUE's high emphasis on product quality, but also demonstrates its strong research and development capabilities and professional abilities.
In order to further improve the efficiency of going global and control costs, BINGXUE continues to make efforts in supply chain construction. At present, total warehouses and pre warehouses have been established in every overseas country, and some countries have also established factories. The establishment of these facilities makes product delivery more efficient and fast, and can timely meet the needs of stores. At the same time, the efficient operation of the industrial park not only provides strong support for domestic stores, but also provides solid guarantees for the expansion of overseas markets.
In the operation of overseas markets, BINGXUE also pays attention to combining local culture and consumer habits to innovate and optimize products. It continuously launches specialty drinks and snacks that cater to local tastes, winning the love and recognition of local consumers. This tailored business strategy enables BINGXUE to quickly integrate into local markets in different countries and establish a good brand image.
The success of BINGXUE has provided valuable experience for Chinese catering brands to go global. It proves that with clear strategic planning, strong supply chain support, and a spirit of continuous innovation, Chinese catering brands can fully shine in the global market. I believe that in the future, BINGXUE will continue to deeply cultivate overseas markets, continuously expand its business territory, and bring more delicious and surprising food to global consumers. I also look forward to more Chinese catering brands showcasing the unique charm of Chinese catering on the international stage like BINGXUE.
