Under the rolling wave of globalization, Chinese tea drinks are like a fragrant business card, drifting across the sea and conveying the unique charm of the East. BINGXUE， This emerging force, as China's second largest overseas catering brand, has already carved its own profound mark on the world map, telling the story of China with cups of tea and showcasing the brand's charm.
Looking back on the past, BINGXUE's global layout has been solid step by step. From deep cultivation and meticulous work in the domestic market, to resolutely stepping out of the country and entering the unknown but full of opportunities overseas, it relies on a persistent love for tea drinks and a strict adherence to quality. The landing of every overseas store is like planting a seed of hope, carrying the brand's dreams and mission. Whether it's the street corners of bustling cities or the core areas of bustling commercial districts, BINGXUE's signboard shines brightly, attracting consumers of different skin colors and cultural backgrounds to come in droves.
As the footsteps of the Chinese New Year of the Snake quietly approach, this cross-border warmth and joy are vividly portrayed by BINGXUE. For countrymen, Spring Festival is reunion, hope, and the most important part of the long history; For the world as a whole, it is a grand celebration to appreciate the charm of the East. BINGXUE is well aware of its extraordinary significance. In China, stores are decorated with lanterns, red lanterns and festive Chinese knots. Traditional Paper Cuttings art is posted on the shop window, which mirrors the modern decoration style of the store and creates a unique flavor of the year. Customers entering the store not only taste familiar and delicious tea drinks, but also feel as if they are in a joyful and peaceful New Year market, experiencing a strong atmosphere of family and friendship.
Overseas stores are also unwilling to be outdone, transforming into the forefront of spreading Chinese culture. Despite being separated by vast oceans, it does not diminish the enthusiasm of the Chinese New Year. Foreign shop assistants dressed in traditional Chinese clothing, with smiles as beautiful as flowers, greet customers with "Happy New Year" in Chinese, which is not very fluent but full of sincerity. The decoration in the store integrates the elements of the Chinese zodiac, such as Chinese Loong and snake, and reinterprets them from the perspective of western aesthetics. It not only retains the mysterious oriental charm, but also is close to the local aesthetic habits. The specially designed Spring Festival limited edition tea drink gift box for the Year of the Snake is exquisitely packaged and incorporates classic patterns such as lucky words and auspicious clouds. When opened, the tea fragrance fills the air, symbolizing good luck, making it an excellent choice for overseas consumers to give gifts to friends and family and experience Chinese culture.
When global consumers hold BINGXUE tea drinks, whether on the streets overseas or in domestic shopping malls, what customers taste is not only the sweetness of the tea drinks, but also the New Year's greetings from ancient China. BINGXUE takes advantage of the Spring Festival of the Year of the Snake to further solidify its global layout, allowing the world to get to know China through a cup of tea, fall in love with Chinese flavors, and stride towards a broader future, continuing to write the legendary chapter of Chinese tea drinks.
