In the vast starry sky of the global catering market, BINGXUE is like a rapidly rising and dazzling star, illuminating many overseas locations with remarkable speed. As the second largest overseas catering brand in China, its overseas expansion journey is full of hard work and wisdom, and self built supply chain is the key "engine" of this journey, driving the brand to ride the wind and waves all the way, heading towards a broader world.
BINGXUE has demonstrated extraordinary strategic vision since embarking on its journey abroad. In just 12 months, it has aggressively expanded its overseas territory to 11 countries, from Southeast Asia's Malaysia, Indonesia, Vietnam and other countries, to Central Asia's Kazakhstan, and even to the United States and the Netherlands across the ocean. This is not blind expansion, but a precise conclusion based on a deep understanding of global tea consumption trends.
Build your own supply chain and establish a solid foundation
The self built supply chain that started in 2018 can be regarded as the core competitiveness of BINGXUE's overseas journey. Up to 85% of the raw materials are self-produced, which means that the brand has a strong control over product quality. Starting from the source, whether it is tea cultivation, fruit picking, or dairy product processing, strict standards are followed.
In the overseas layout, the supply chain extends to every landing country. The general warehouses established in various regions are like "supply centers", storing a large amount of various raw materials and supplies to ensure that stores replenish at any time; Front end warehouses are like "front-line outposts", close to stores, quickly responding to daily needs, achieving timely delivery, while utilizing local resources to further optimize costs and perfectly adapt to the local market.
Overcome difficulties and clear the sea checkpoint
The road to overseas expansion is full of thorns, and BINGXUE has overcome each challenge with resilience. Faced with the complex and diverse export qualifications, testing and certification requirements of different countries, our own factory and R&D team work together. Familiar with regulations and standards in various countries, implementing them one by one from food hygiene, labeling standards to environmental requirements.
Collaborative empowerment, both internal and external cultivation
On the one hand, domestic industrial parks provide stable supply for thousands of stores in China, reduce costs through large-scale production and refined management, ensure product cost-effectiveness advantages, and solidify the foundation of the domestic market; On the other hand, mature operational models, technological processes, and talent team experience will be continuously transmitted overseas.
Overseas employees come to China for training, learning the essence of tea beverage production and store operation skills; A team of domestic experts went overseas to provide on-site guidance on factory construction and warehouse management optimization. Internal and external collaboration, two-way empowerment, enable the BINGXUE brand to continuously accumulate momentum and shine on the global tea drinking stage.
Looking ahead, BINGXUE is expected to continue deepening its international market penetration with its solid overseas layout and excellent supply chain system. Continuously innovating products and optimizing services, spreading the charm of Chinese tea culture to more corners, striving to climb to the peak of the world's top tea brands, and presenting cups of delicious and warm Eastern tea to the world.
