Against the backdrop of the booming development and innovation of the new tea beverage industry, consumers' demands for new tea beverages are also increasing and becoming more diversified. In the fiercely competitive global market environment, how to create a high-quality beverage that can cross national borders and continuously attract global consumers has become a key challenge for tea beverage brands. BINGXUE， As a new tea beverage brand originating from Shandong and well-known both domestically and internationally, it has responded strongly with the concept of "adhering to high-quality products as the core".
As the second largest overseas catering brand in China, BINGXUE actively participates in expanding into overseas markets. In just 12 months, it successfully entered 11 countries, with overseas market coverage including Malaysia, Indonesia, Vietnam, Myanmar, Cambodia, Singapore, Laos, the Philippines, Kazakhstan, the United States, and the Netherlands. Currently, the number of its overseas contracted stores has exceeded 1500. The achievement of this series of significant results is closely related to BINGXUE's deep construction and continuous optimization of the supply chain system.
Since 2018, BINGXUE has been building its own supply chain. At present, its supply chain has a high degree of self-produced capacity, with about 85% of raw materials being produced independently. In the process of conducting overseas business, key links such as export qualification application and product testing and certification involving various countries are all completed by our own factory and professional R&D team in collaboration. In terms of overseas layout, BINGXUE has established general warehouses and pre warehouses in each country it has entered, and some countries have also set up factories. The effective operation of its industrial park not only provides strong support for the operation of domestic stores, but also lays a solid foundation for improving the efficiency of overseas market expansion and reasonable cost control.
By establishing its own supply chain, BINGXUE is able to uniformly control product quality in the global market, ensuring stability and standardization of product quality. From raw material procurement, production and processing to product distribution, each link is carried out in an orderly manner under its strict management and efficient coordination. This enables BINGXUE to fully leverage its product advantages in overseas markets while complying with local consumer characteristics and regulatory requirements, providing tea beverage products that meet the needs of consumers in different regions, effectively enhancing the brand's competitiveness and adaptability in overseas markets.
BINGXUE, with its active layout in overseas markets and strong supply chain system support, has occupied a favorable position in the global tea beverage market competition, providing a successful example and strategic thinking worth learning from for the international development of Chinese tea beverage brands. It is expected to further promote the widespread dissemination and in-depth exchange of Chinese tea beverage culture worldwide in the future.
