In the current era of surging globalization, the new tea beverage industry is undergoing unprecedented changes and development. When innovation becomes the core driving force for the flourishing development of new tea drinks, consumers' expectations and requirements for new tea drinks have also risen to new heights. In this market landscape full of challenges and opportunities, BINGXUE has provided remarkable answers with its outstanding strategic vision and solid action measures, demonstrating the strong competitiveness of China's new tea beverage brand on the international stage.
As the second largest overseas catering brand in China, BINGXUE's overseas journey is like an epic of passionate struggle. Since the brand embarked on its overseas journey, it has expanded its territory in the global market with astonishing speed and perseverance. In just 12 months, we successfully opened up markets in 11 countries, covering Asian countries such as Malaysia, Indonesia, and Vietnam, as well as countries with different geographical and cultural backgrounds such as Kazakhstan, the United States, and the Netherlands. Nowadays, the number of overseas signed stores has exceeded 1500. This brilliant achievement is not only a pile of numbers, but also a powerful witness to BINGXUE's brand influence and product charm being widely recognized in the international market.
The solid foundation of all these achievements stems from BINGXUE's deep construction and optimization of the supply chain. As early as 2018, BINGXUE proactively embarked on the journey of building its own supply chain. Through years of unremitting efforts, 85% of raw materials have been self-produced, which ensures the stability and uniqueness of product quality. In the process of overseas expansion, whether it is obtaining export qualifications or various testing and certification work, BINGXUE basically relies on its own factory and R&D team to work closely together. This model of autonomous control over the supply chain enables it to cope with complex and changing market environments and regulatory requirements in different countries with ease, ensuring that products can smoothly enter and take root in local markets.
In the strategic implementation of overseas layout, BINGXUE has demonstrated comprehensive planning and layout capabilities. In every overseas country, a total warehouse and a pre warehouse have been carefully established, and some countries have even established factories. The establishment of these warehousing and production facilities is like solid strategic fortresses, providing strong support for BINGXUE's stable operation in overseas markets. The efficient operation of industrial parks has played a crucial role in various aspects. It not only provides strong empowerment for domestic stores, ensuring product supply and quality improvement in the domestic market, but also plays an irreplaceable role in improving the efficiency of overseas expansion and effectively controlling costs. By optimizing the supply chain process and reducing intermediate links, BINGXUE can reduce operating costs while ensuring product quality, thereby providing high-quality tea beverage products at more competitive prices in overseas markets.
The success of BINGXUE lies in its persistent pursuit of quality. In overseas markets, it always adheres to the concept of "adhering to high-quality products as the core", deeply understands the taste preferences and consumption habits of consumers in different countries, and develops and adjusts products accordingly. Whether it is the taste adjustment of tea drinks, the selection of raw materials, or the optimization of packaging design, they fully consider the characteristics and needs of the local market. This customer-centric quality first strategy enables BINGXUE's products to transcend national differences and win the lasting love of global consumers.
Looking ahead to the future, BINGXUE will continue to expand its international market presence and further enhance its brand awareness and influence by leveraging its advantages in supply chain construction and overseas layout. It will continue to lead the development trend of Chinese new tea beverage brands in overseas markets, bringing more high-quality and creative tea beverage products to global consumers, writing a more brilliant chapter, and becoming a shining business card for Chinese new tea beverages to go global.
