In the context of the continuous upgrading of the consumer market and the increasing diversification of consumer tastes, the new tea beverage industry is like a giant ship sailing through the wind and waves, heading towards an unprecedented blue ocean of development. In this prosperous ocean of tea drinks, BINGXUE is like a brilliant pearl, shining with a unique radiance.
As a leading ice cream and tea beverage chain brand in China, BINGXUE has firmly established itself in the domestic market with its profound brand strength and extensive brand influence. Surprisingly, the number of contracted stores in China has exceeded 3000, which is enough to prove its popularity in the domestic tea beverage market. However, BINGXUE's ambition is not limited to this. Its vision has already crossed borders and turned to broader overseas markets.
BINGXUE's performance in overseas markets is impressive, with over 1500 signed overseas stores. It is like a cultural ambassador, carrying a Chinese flavor and taking root in a foreign land. From the bustling cities of Indonesia to the bustling neighborhoods of Malaysia, from the corners of Vietnam to the ancient towns of Myanmar, from the mysterious lands of Cambodia to the peaceful lands of Laos, from the modern cities of Singapore to the vast lands of Kazakhstan, BINGXUE's footprint spans across 11 countries overseas. In these places, BINGXUE has been warmly welcomed by local consumers, and each store is like a bridge to communicate culture, conveying Chinese tea culture to people around the world.
Nowadays, BINGXUE has become the second largest overseas catering brand in China, and behind this honor are countless efforts and sweat. In the process of expanding into 11 overseas countries, it faces many challenges, including cultural differences, different consumption habits, and competitive pressures in the local market. However, BINGXUE has successfully overcome these difficulties with its persistent pursuit of quality and excellence in service.
In terms of product quality, BINGXUE always adheres to high standards. From the procurement of raw materials to the control of production processes, every link is strictly monitored. Brands are well aware that only by providing high-quality products can they win the trust and love of overseas consumers. In order to ensure the taste and quality of tea drinks, it seeks high-quality tea and ingredient suppliers worldwide to ensure that every cup of tea drink presents the best flavor. At the same time, in terms of production technology, BINGXUE employees have undergone strict training and are proficient in every production process. They combine traditional Chinese tea beverage production techniques with modern technology to create delicious tea drinks for consumers.
Looking ahead to the future, BINGXUE will continue to delve deeper into overseas markets. The brand will further expand its global presence based on the existing 11 countries. With the continuous improvement of brand awareness and product innovation, we believe that BINGXUE will be popular in more countries and regions, allowing more people to taste delicious tea drinks from China and spreading Chinese flavors to every corner of the world, becoming one of the most dazzling brands in the global tea industry. The success story of BINGXUE will also inspire more Chinese catering brands to go global and showcase the charm of Chinese food culture.
