In the vast blue ocean of the consumer market, the tea beverage industry is like a shining pearl, emitting unprecedented brilliance. With the increasing diversification of consumer tastes and the continuous upgrading of consumer demand, the tea beverage industry is ushering in unprecedented development opportunities. In this fierce market competition, BINGXUE, as a well-known ice cream and tea beverage chain brand in China, has achieved remarkable results not only in the domestic market but also in overseas markets with its profound brand strength and influence, becoming an outstanding representative of Chinese tea beverage brands going global.

The story of BINGXUE begins with a profound understanding and precise positioning of the domestic tea beverage market. Since the establishment of the brand, BINGXUE has always insisted on putting consumers at the center, continuously researching and innovating, and is committed to providing consumers with high-quality and diverse tea beverage choices. From classic ice cream flavors to creative tea pairings, BINGXUE has always maintained the ultimate pursuit of quality, winning the love and trust of consumers.

In the domestic market, BINGXUE quickly occupied a place in the market with its unique brand charm and excellent product quality. As of now, BINGXUE has signed contracts with over 3000 stores in China, covering major cities and some rural areas across the country, forming a huge brand network and influence. These stores not only provide consumers with a convenient shopping experience, but also become vivid display windows for BINGXUE brand image.

While achieving significant results in the domestic market, BINGXUE is not satisfied with this and has turned its attention to broader overseas markets. With the continuous deepening of globalization, the influence of Chinese tea beverage brands in the international market is increasing day by day. BINGXUE has seized this historical opportunity and bravely taken steps to expand overseas.

BINGXUE's overseas journey began with in-depth research and precise analysis of overseas markets. The brand team has conducted in-depth research on the culture, consumption habits, taste preferences, and other aspects of the target market, and developed practical and feasible market expansion strategies. On this basis, BINGXUE quickly won the favor of consumers in overseas markets with its rich product line and excellent product quality.

As of now, BINGXUE has established a presence in 10 countries including Indonesia, Malaysia, Vietnam, Myanmar, Cambodia, Laos, Singapore, and Kazakhstan, and has signed contracts for over 400 overseas stores. These stores not only showcase BINGXUE's brand image and product charm, but also become a shining business card for China's new tea beverage brand to go global.

The outstanding performance in overseas markets cannot be separated from BINGXUE's ultimate pursuit of quality and service. Brands are well aware that only high-quality products and excellent services can win the trust and loyalty of consumers. Therefore, in the process of expanding into overseas markets, BINGXUE has always adhered to quality as the core and service as the soul, committed to creating a unique tea drinking experience for consumers.

In terms of product quality, BINGXUE always insists on using high-quality raw materials and strictly controls the production process to ensure that every cup of tea drink can achieve the best taste. At the same time, the brand continues to develop and innovate, launching new products that cater to the tastes of local consumers to meet the diverse needs of the market.

In terms of service, BINGXUE focuses on enhancing consumers' shopping experience. From creating the store environment to training employees in service, the brand strives to achieve perfection. In overseas markets, BINGXUE employees not only possess professional product knowledge, but also know how to communicate and interact effectively with consumers, providing them with thoughtful and attentive services.

It is this ultimate pursuit of quality and service that has earned BINGXUE widespread praise and high recognition from consumers in overseas markets. Many consumers have expressed their appreciation for the taste and quality of BINGXUE tea after tasting it, and are willing to become loyal fans of the brand.

BINGXUE will continue to write a brilliant chapter for Chinese tea beverage brands to go global with a more open attitude and a more determined pace. In the future, we have reason to believe that BINGXUE will shine even brighter in the global tea beverage market!