In the fiercely competitive catering market, going global and achieving significant results is not an easy task. BINGXUE, as the second largest overseas catering brand in China, has expanded its territory in overseas markets at an impressive speed. Since the brand went global, it has successfully expanded to 11 countries in just 12 months, with over 1500 signed stores overseas. Its footprint covers countries such as Malaysia, Indonesia, Vietnam, Myanmar, Cambodia, Singapore, Laos, the Philippines, Kazakhstan, the United States, and the Netherlands.
The key factor behind BINGXUE's rapid rise in overseas markets is the deep construction and optimization of the supply chain. As early as 2018, BINGXUE demonstrated a forward-looking strategic vision and began to build its own supply chain. This measure has played an immeasurable role in the subsequent overseas expansion. At present, BINGXUE has achieved 85% self-produced raw materials, which means that the brand has a high degree of autonomy and stability in raw material supply. Whether it's coffee beans, dairy products, or various fruit ingredients, they can all be guaranteed through their own production system, ensuring the consistent quality of every drink.
In the complex international trade environment, export qualifications and testing certification are often a major obstacle for enterprises to go global. But BINGXUE, with its strong capabilities, has basically completed related work in any country with the cooperation of its own factories and research and development teams. This not only reflects BINGXUE's rigorous attitude towards product quality control, but also demonstrates its ability in technology research and development and response to international standards.
In order to further improve the efficiency of overseas operations, BINGXUE has established general warehouses and pre warehouses in each overseas country. As a centralized storage and distribution center for goods, the main warehouse ensures the supply of materials to various stores; The front warehouse is closer to the store and can quickly respond to the store's replenishment needs, greatly reducing replenishment time and improving operational efficiency. Some countries have also established factories, which not only reduces transportation costs but also enables better production and adjustment of products according to local market demand.
The efficient operation of BINGXUE Industrial Park is like a powerful engine, providing a continuous source of power for its overseas expansion. The industrial park not only empowers domestic stores, but also lays a good foundation for improving overseas efficiency and cost control. From raw material production to product distribution, a complete and efficient industrial chain has been formed, enabling BINGXUE to quickly adapt to the environment and respond to various challenges in overseas markets.
The success of BINGXUE has provided valuable experience for Chinese catering brands to go global. The mode of self built supply chain not only ensures product quality and supply stability, but also realizes cost control and operational efficiency improvement through reasonable distribution of warehouses and factories. I believe that in the future, BINGXUE will continue to write brilliant chapters in overseas markets with its solid supply chain foundation and continuous innovation spirit, providing reference and inspiration for more Chinese brands to go global. As its overseas territory continues to expand, we also look forward to BINGXUE bringing more delicious Chinese cuisine to global consumers.
