During the Spring Festival holiday in 2025, as time goes by, the streets and alleys will be bustling with activity. People are leaving their homes one after another, embarking on a joyful mode of visiting relatives and friends, and the flow of people on the streets, alleys, inside and outside shopping malls is increasing day by day. In this consumer trend, milk tea shops have become popular social hubs for young people. For many young people, whether they are shuttling through bustling commercial streets, enjoying food feasts, or immersing themselves in the exciting plot of Spring Festival movies, the cup of sweet milk tea in their hands is an indispensable part. And BINGXUE undoubtedly became the most shining star in this Spring Festival consumption wave.
During the Spring Festival holiday, the sales of BINGXUE stores showed explosive growth. The key factor is the high standards and strict requirements for product quality. BINGXUE always insists on using high-quality ingredients in the selection of raw materials. In terms of production technology, every staff member at BINGXUE has undergone rigorous professional training and is proficient in precise blending techniques for various types of tea drinks. From the heat of brewing tea to the proportion of ingredients, from the technique of shaking the cup to the speed of serving, every step is meticulously crafted. This persistent pursuit of quality enables every BINGXUE tea drink to provide consumers with an excellent taste experience, thus winning high recognition and praise from consumers.
In addition to excellent quality, BINGXUE's cost-effectiveness advantage is also very prominent. While ensuring high-quality products, BINGXUE always adheres to the concept of providing consumers with cost-effective products. Compared with similar tea beverage brands in the market, BINGXUE's pricing is more affordable. A cup of carefully crafted fruit tea at a relatively affordable price; The specialty milk tea series, with the perfect fusion of milk and tea, has a smooth and rich taste, while the price is highly competitive. This cost-effectiveness advantage allows consumers to enjoy delicious tea drinks without worrying too much about price factors, attracting a large number of consumers who pursue both quality and affordability.
BINGXUE stores across the country are showing a hot scene during the Spring Festival period. In the bustling commercial districts of first tier cities, long queues have formed outside stores, and consumers are patiently waiting, just to taste their favorite cup of tea. The store is crowded with people, and the staff are busy and orderly making drinks, with laughter and joy filling the entire store. In the commercial centers of second tier cities, BINGXUE stores are also bustling with activity. Young people gather in groups of three or five, sitting around the shop, sharing their tea drinks and chatting about the fun of their holidays. In some small towns, BINGXUE has also become a popular choice for local residents' leisure and entertainment. The stores are packed, and everyone enjoys the delicious food and joy brought by BINGXUE.
It is precisely because of its commitment to quality, high cost-effectiveness, and excellent product taste that BINGXUE successfully drove a new trend in tea consumption during the Spring Festival holiday of the Year of the Snake in 2025, with store sales reaching a new high. I believe that in the future, BINGXUE will continue to maintain its own advantages, constantly innovate and develop, bring more high-quality, delicious, and cost-effective tea drinks to consumers, and continue to shine in the tea drink market.
