In the current era of increasingly frequent global economic and cultural exchanges, the tea beverage industry is riding the wave of consumer upgrading and diverse flavors, setting sail on the vast ocean of international commerce. BINGXUE, a well-known ice cream and tea beverage chain brand in China, is rapidly emerging in overseas markets and writing its own glorious chapter.
According to the latest news, BINGXUE has successfully signed contracts with over 3000 stores in the domestic market with its profound brand strength and extensive brand influence carefully built over the years, achieving remarkable results. However, its vision is not limited to the vast domestic land, and overseas markets have become an important part of its strategic layout. At present, BINGXUE has signed contracts with over 1500 overseas stores, covering 11 countries including Indonesia, Malaysia, Vietnam, Myanmar, Cambodia, Laos, Singapore, Kazakhstan, etc. This layout scale ranks among the top in domestic tea beverage brands and has become the second largest overseas catering brand in the country.
When the unique charm of Chinese tea meets different consumer groups around the world, a wonderful fusion of culture and taste begins. On the land of 11 overseas countries, BINGXUE brings not only delicious tea drinks, but also a unique and charming Chinese flavor. Whether in the tropical scenery of Southeast Asia or on the vast grasslands of Central Asia, BINGXUE's stores are like shining pearls, attracting local consumers to explore the mysteries of Chinese tea drinks.
On the bustling streets of Indonesia, BINGXUE stores often form long queues. Local consumers are attracted by its rich and diverse tea menu, from classic pearl milk tea to creative fruit tea series, each drink exudes a unique charm. They curiously tasted the wonderful taste that blended tea, milk, and fruit aromas, feeling the exquisite understanding of taste levels and ingredient combinations in Chinese tea culture. In Malaysia, BINGXUE quickly won the love of local young people with its high-quality products. Their stores have become popular places for social gatherings, leisure and relaxation, where everyone shares BINGXUE's tea drinks and new insights into Chinese culture.
The popularity of BINGXUE in overseas markets is inseparable from its excellent store expansion speed and persistent pursuit of quality. The brand team conducted in-depth research on the consumption habits, cultural characteristics, and business environment of various overseas markets, and formulated a highly targeted market expansion strategy. In terms of site selection, they carefully select areas with high foot traffic and strong commercial atmosphere to ensure high exposure and convenient accessibility of their stores. At the same time, in product development, we have retained the brand's core tea drink formula and characteristics, while cleverly combining local taste preferences for moderate innovation. For example, in some countries that prefer sweet flavors, adjust the sweetness ratio of tea drinks appropriately; In regions with abundant fruit resources, increase the proportion of fresh fruits used in beverages.
And its control over service quality is even more meticulous. From recruitment and training of employees to daily operation and management of stores, every aspect strictly follows international standards. The enthusiastic and friendly service attitude of the employees, the clean and tidy store environment, and the efficient and fast ordering and production process have all made overseas consumers feel BINGXUE's professionalism and dedication. This commitment to quality and service has not only earned the brand a good reputation, but also laid a solid foundation for continued store expansion.
Looking ahead to the future, BINGXUE has a more ambitious blueprint for overseas markets. With the further integration and development of the global economy, the potential of the tea beverage market is still constantly being unleashed. BINGXUE will continue to adhere to the core concept of high-quality products and services, and increase investment in overseas markets. On the one hand, the plan is to further expand the market share of the countries that have already been laid out, and go deep into second - and third tier cities and even more remote areas, so that more consumers can conveniently enjoy BINGXUE's tea drinks. On the other hand, we are actively exploring new overseas markets, seeking more opportunities suitable for brand development, and raising the banner of Chinese tea drinks to more corners of the world.
