In the surging tide of global economic integration today, the journey of Chinese catering brands going global is writing exciting chapters one by one. Among them, BINGXUE has become the focus of industry attention with its rapid development momentum and outstanding strategic vision. When the time pointer is turned to October 2024, BINGXUE's overseas market layout has ushered in another iconic moment - the grand opening of its dual stores in Singapore.
Singapore, a shining pearl in Southeast Asia, guards the shipping routes of the Pacific and Indian Oceans and is renowned for its outstanding economic, financial, trade, and shipping status. BINGXUE keenly captured the enormous potential of the Singapore market and resolutely entered it. This time, its two stores are located in the two core business districts of Chang City Point and Yishun Junction 9, shining like two new stars in the commercial sky of Lion City. On the opening day, the store was crowded with people and lively, attracting many local consumers as well as new Chinese and overseas Chinese to come and taste.
The Changi City Point store is located in the bustling commercial district near Singapore's Changi Airport, where there is a huge flow of people and it is one of the important hubs for domestic and international travelers. The unique decoration style of BINGXUE store stands out among the surrounding shops, with fashionable and simple design elements perfectly integrated with the rich Chinese tea culture atmosphere, creating a comfortable and unique consumption environment for consumers. Inside the store, the staff warmly welcomed every customer and skillfully introduced them to various tea beverage products. From classic ice cream tea drinks to creative fruit tea series, the rich menu leaves customers overwhelmed. Many customers have praised the quality and taste of BINGXUE tea after tasting it. A local young white-collar worker said, "I've heard before that Chinese tea drinks are very distinctive. Today, I tried BINGXUE's drink and was really amazed by its unique taste. The combination of tea aroma, milk aroma, and fruit aroma is just right, and the taste is very rich.
The store located at Yishun Junction 9 is also highly anticipated. The commercial district is surrounded by numerous residents and has a large group of young consumers. The entry of BINGXUE has brought a brand new consumer experience to this area. The series of promotional activities launched during the store's opening have attracted numerous consumers to queue up for purchases. Many families gather together to taste BINGXUE's tea and enjoy this sweet moment. A local resident said, "Although there are many beverage options here, the arrival of BINGXUE has brought us a different Chinese flavor. Its tea drinks not only taste good, but also have affordable prices, which are very suitable for our daily consumption
BINGXUE's opening of two stores in Singapore is the result of its long-term in-depth research and careful preparation of overseas markets. In terms of product development, the brand fully considers the taste preferences of consumers in Singapore's multicultural background. Not only does it retain the brand's iconic tea drink features, such as the delicate combination of ice cream and fragrant tea drinks, but it also increases the proportion of fresh fruits in beverages based on the local tropical climate and consumers' love for fruits, launching a variety of refreshing and thirst quenching fruit tea new products. At the same time, in terms of raw material supply, we strictly control the quality to ensure that every cup of tea drink can meet high standards.
With the successful opening of these two stores, BINGXUE's influence in overseas markets has further expanded. The number of signed overseas stores has exceeded 1500, and the successful layout in the Singapore market undoubtedly lays a solid foundation for its deep expansion in Southeast Asia. For the entire Chinese tea beverage industry going global, BINGXUE's initiative is like a shot in the arm, inspiring everyone to actively explore overseas markets with courage and confidence.
In the future, BINGXUE will take Singapore as a new starting point and continue to deeply cultivate the Southeast Asian market. The brand plans to open more stores in Singapore, gradually covering major commercial districts and communities across the island, allowing more consumers to conveniently enjoy BINGXUE tea drinks. At the same time, we will draw on Singapore's successful experience to further expand our market in other Southeast Asian countries and spread the unique charm of Chinese tea drinks to a wider region.
BINGXUE's opening of two stores in Singapore is an important milestone in its overseas development journey. It not only showcases the competitiveness and innovation of Chinese tea beverage brands on the international stage, but also adds a bright color to cultural exchanges and commercial cooperation between China, Singapore, and the entire Southeast Asian region. I believe that in the near future, BINGXUE will create more glory in overseas markets, allowing the banner of Chinese tea drinks to fly high in every corner of the world.
