In the current era of continuous upgrading of the consumer market and increasingly diversified consumer tastes, the tea beverage industry is like a shining star, in an unprecedented golden period of vigorous development. Among numerous tea beverage brands, BINGXUE stands out with its unique charm, not only establishing a foothold in the domestic market, but also igniting a strong "Chinese tea beverage trend" in overseas markets.
As a well-known ice cream and tea beverage chain brand in China, BINGXUE's brand strength and influence cannot be underestimated. From the performance of the domestic market, it can be seen that over 3000 stores have been successfully signed, which is a huge number that proves its popularity and market share in the local market. However, BINGXUE is not satisfied with its domestic achievements, but has set its sights on a broader global stage and embarked on a magnificent journey of overseas expansion.
At present, BINGXUE has signed contracts with over 1500 overseas stores, covering 11 countries including Indonesia, Malaysia, Vietnam, Myanmar, Cambodia, Laos, Singapore, and Kazakhstan. This feat of expanding overseas to 11 countries has made BINGXUE an important representative of Chinese tea drinks going global.
BINGXUE is very popular in overseas markets. This is inseparable from its persistent pursuit of product quality. Whether it's the selection of tea leaves, the strict screening of dairy products, or the control of raw materials such as fruits, BINGXUE adheres to high standards and strict requirements. Every cup of tea is carefully blended to ensure its purity and uniqueness in taste. This high-quality product meets the dual needs of overseas consumers for deliciousness and health, thus winning their favor and reputation.
It is worth mentioning that BINGXUE's store expansion speed is amazing. In the fiercely competitive tea beverage market, it has rapidly expanded its overseas territory and become the second largest overseas catering brand in the country. This speed of expanding stores not only demonstrates its strong brand strength and operational capabilities, but also reflects the high recognition and strong demand for its brand in overseas markets. It is like a giant ship sailing through the waves in the sea of commerce, with precise market positioning, high-quality products and services, quickly heading to every corner of the world.
Looking ahead to the future, BINGXUE has a more ambitious blueprint. The brand will continue to focus on overseas markets, continuously increasing investment and innovation efforts. On the one hand, continuous research and development of new tea beverage products, combined with the taste characteristics and popular trends of local consumers, to launch more personalized and differentiated product lines to meet the increasingly diverse market demands. On the other hand, further improve the operational management system of overseas stores, strengthen talent cultivation and team building, and enhance the service quality and operational efficiency of stores. Through digital means, optimize supply chain management to ensure stable supply of raw materials and consistent product quality. At the same time, the brand will actively carry out brand marketing activities to enhance its visibility and reputation in overseas markets.
The success of BINGXUE in overseas markets is not only an expansion of a commercial brand, but also a vivid portrayal of China's tea culture going global. It showcases the charm of Chinese flavor to the world through delicious tea drinks, allowing more people to understand and love Chinese culture. On the future development path, we believe that BINGXUE will continue to forge ahead and write a more brilliant chapter, allowing Chinese tea drinks to shine brighter on the world stage and become the leader of tea drink brands in the minds of global consumers.
