The pear category precisely meets the growing health needs of young people and has stood out like a dark horse in the autumn and winter beverage market in the past two years. Even in 2024, the pear series will remain highly popular in the beverage market, continuing to exude its unique charm. In such a market trend, BINGXUE has been following the trend, elaborately developing and bringing two new products to consumers on November 27- a barrel of small pears and snow pear stewed with tremella. These two new products embody BINGXUE's persistent pursuit of quality and profound understanding of consumer needs.
A bucket of small milk pears is a carefully crafted health drink. It takes the sweet and slow stewed snow pear as the core, and skillfully adds high-quality ingredients such as tremella, red dates and medlar. It not only has smooth and mellow milk, but also has rich layers brought by snow pear and other ingredients. It is moist but not dry. Every mouthful can make consumers feel full of sincerity and warmth.
Stewed snow pear with tremella is another product with unique charm. It takes slow stewing of snow pear as the basis to fully release the sweetness of snow pear. Then, the tea will be blended into the spring tea of the four seasons, so that the fresh tea fragrance and the sweetness of snow pear will be intertwined. The unique charm of Four Seasons Spring Tea, like the gentle breeze in the mountains, brings a refreshing and elegant taste to the entire beverage. Paired with classic health ingredients such as Tremella fuciformis, red dates, and goji berries, this drink performs exceptionally well in autumn nourishing. The weight of one bucket not only satisfies consumers' desire for deliciousness, but also allows them to fully enjoy the unique experience of combining health and deliciousness during the tasting process.
In today's beverage market, consumers are increasingly concerned about the quality and ingredients of products. BINGXUE's two new products, with pear as the core, cleverly integrate various high-quality ingredients, allowing consumers to clearly feel the unique flavor and value brought by each ingredient while tasting drinks.
From a market positioning perspective, these two new products focus on the winter drying and hot beverage markets. In winter, the weather is dry and cold, and people's bodies are easily affected by the dry climate, resulting in throat discomfort, dry skin, and other problems. The snow pear series hot drinks of BINGXUE are like a cup of warm stove fire in winter, which effectively alleviates the drying problem. The form of hot drinks not only allows consumers to feel warmth in the cold winter, but also maximizes the sweetness of pears and the health benefits of ingredients. At the same time, these two new products also have the ultimate cost-effectiveness. Providing consumers with an affordable choice while ensuring quality and taste.
With the arrival of the launch date of new products, there is no doubt that the snow pear series of new products of BINGXUE will set off an upsurge in the beverage market. They will become the best companions for consumers in winter, accompanying everyone through a warm and nourishing winter. These two snow pear drinks can bring consumers a unique enjoyment and become the bright pearl in the winter beverage market, whether they are gathering with friends, relaxing alone or in the busy work gap.
