In the current consumer market that continues to upgrade and consumer tastes are becoming increasingly diversified, the tea beverage industry is like a giant ship sailing through the wind and waves, bravely advancing towards an unprecedented blue ocean of development. In this turbulent yet opportunity filled commercial ocean, BINGXUE stands out with its outstanding posture and has become a remarkable focus in the domestic and even international tea beverage market.
As a leading brand in China, BINGXUE's brand strength and influence are like a solid foundation, supporting it to steadily compete in the market. This profound foundation is not achieved overnight, but gradually accumulated through long-term market cultivation. From the performance of the domestic market, the signing of over 3000 stores is undoubtedly a strong proof of its brand charm. These thousands of stores dot the land of China like stars, bringing deliciousness and coolness to countless consumers and becoming a popular choice for leisure and entertainment on the streets and alleys of the city.
However, BINGXUE's ambitions are not limited to the domestic market. It has set its sights on a broader overseas market. As of now, BINGXUE has achieved amazing results in its overseas market layout, with over 1500 signed overseas stores and its footprint covering 11 countries including Indonesia, Malaysia, Vietnam, Myanmar, Cambodia, Laos, Singapore, and Kazakhstan. This achievement can be regarded as dazzling in the wave of domestic catering brands going global, making BINGXUE undoubtedly the second largest overseas catering brand in the country.
BINGXUE's layout in 11 overseas countries is a history of struggle full of challenges and opportunities. Every country has its unique culture, consumption habits, and market environment, which is both a challenge that BINGXUE needs to overcome and a potential that can be explored.
The fast expansion speed of BINGXUE not only reflects its brand's popularity in the market, but also highlights its strong operational management capabilities and market expansion strategies behind it. As the second largest overseas catering brand in China, its success in overseas markets is not accidental. Behind this is strict control over product quality, in-depth research on the local market, respect and integration of cultural differences, and relentless pursuit of service quality.
In the future, BINGXUE will continue to expand its territory in overseas markets at a steady pace. It will bring a unique tea drinking experience to global consumers with higher quality products and services. Every cup of tea will carry the brand concept and cultural connotation of BINGXUE, crossing borders and races, and conveying deliciousness and joy in every corner of the world. On the stage of the global tea beverage market, BINGXUE is destined to write a more brilliant chapter and become a successful model for Chinese catering brands to go global, allowing the world to taste the charm of tea beverages from China.
