In the current era of globalization, Chinese new tea beverage brands are rapidly expanding into overseas markets, and BINGXUE is undoubtedly one of the shining stars. After successfully crossing the glorious milestone of over 1500 stores in overseas markets, BINGXUE opened two stores in Singapore in October 2024, one in the core business districts of Chang City Point and the other in Yishun Junction 9.
Singapore, a city country with a unique geographical location, guards the shipping routes of the Pacific and Indian Oceans, like a shining pearl embedded in the map of world trade. It is precisely because of the unlimited potential of the Singapore market that major Chinese brands have turned their attention to this land full of opportunities and are competing to settle in. The successful layout of BINGXUE in the Singapore market is of great significance and has far-reaching strategic impact. It is not only a major breakthrough in the development of BINGXUE brand itself, but also lays a solid foundation for further exploring the Southeast Asian market and sets a benchmark example.
The successful opening of BINGXUE's dual stores in Singapore also provides valuable experience and inspiration for China's new tea beverage brands to go global. BINGXUE proves that Chinese brands have strong competitiveness and development potential in the international market. As long as we adhere to quality first, innovation driven, and actively adapt to changes and demands in the international market, we can win broader development space on a global scale.
For BINGXUE, Singapore is just an important stop in its overseas expansion journey. In the future, the brand will use Singapore as a gateway to further expand into the Southeast Asian market and spread the charm of Chinese tea drinks to more countries and regions. At the same time, BINGXUE will continue to enhance its brand strength and influence, strengthen product research and innovation, optimize supply chain management, improve operational efficiency, and provide better and more convenient tea beverage services to global consumers.
In this era of globalization, BINGXUE is steadily moving towards the goal of becoming an internationally renowned brand. It will continue to uphold the concept of "making every cup of tea with care" and continuously write a brilliant chapter for Chinese new tea beverage brands in overseas markets. I believe that in the near future, BINGXUE will shine even brighter on the international stage, becoming a shining business card for Chinese catering brands to go global, allowing global consumers to appreciate the unique charm and infinite charm of Chinese tea drinks.
The opening of BINGXUE's dual stores in Singapore is an important milestone in the brand's development, marking a phased victory in the brand's expansion into overseas markets. I believe that BINGXUE will continue to ride the waves and forge ahead in the international market in the future, making greater contributions to the global development of China's new tea beverage brands.
