On July 20th, Jinan Impression City became the focus of BINGXUE's 10th anniversary celebration. A super fitness party with the theme of "sports+tea drinks" was grandly launched against the backdrop of the release of the new products in the Perfect Light Milk Tea series. On site, colorful and perfect light milk tea elements adorn every corner, from giant milk tea sculptures to interactive photo areas, revealing the unique charm of the brand. The most eye-catching feature is a series of fun interactive activities that integrate sports elements, such as "surfing" and "boxing", allowing consumers to enjoy the fun of sports while also experiencing the freshness brought by the perfect light milk tea.

Looking back at the past decade, BINGXUE has grown from a fledgling brand to an international chain giant with over 3000 contracted stores, covering major cities in China and successfully expanding to 10 countries overseas. It is not only the growth of numbers, but also the result of continuous iteration and upgrading of brand concepts, product innovation, service optimization, and market strategies. We hope that through this event, not only can consumers experience the deliciousness of BINGXUE products, but we can also convey the concept of healthy living, "said the BINGXUE brand leader." The Full Score Light Milk Tea series is our new exploration of healthy tea drinks, and we hope it can become a healthy choice for consumers' daily drinks

Looking back at the brand development process of BINGXUE, every step is full of challenges and opportunities. From the initial product development to the establishment of market positioning; From the opening of the first store to the layout of the national and even global markets; From the hot sales of a single product to the construction of a diversified product line... BINGXUE always adheres to putting consumers at the center, constantly innovating and breaking through itself, from ordinary to extraordinary, every step counts. These ten years have been a decade of mutual growth between BINGXUE and consumers. It is the trust and support of consumers that have given the brand the motivation to keep moving forward.

With the successful conclusion of the Brand Month event, BINGXUE stands at a new starting point. Facing the future, BINGXUE is full of confidence and anticipation. It will continue to deeply cultivate the tea beverage market, explore more possibilities, and give back to every consumer's love with higher quality products and services. At the same time, BINGXUE will actively fulfill its social responsibility, promote the healthy development of the industry, and contribute to building a better consumer environment.