In the summer of 2024, the BINGXUE Brand Month event arrived as scheduled, not only marking the tenth birthday of this beloved tea beverage brand, but also a grand celebration of dreams, innovation, and gratitude. BINGXUE showcased its growth trajectory and future vision over the past decade to the public through a feast of deep integration of online and offline channels.
The Brand Month event starts from multiple dimensions and levels, carefully planning a series of exciting and diverse activities, aiming to enable every participant to find their own brand memory. In order to make consumers more intuitively feel the brand's intentions and changes, BINGXUE has comprehensively upgraded its stores nationwide and launched birthday season themed decorations. From the entrance to the warm decoration inside the store, every detail reveals the brand's emphasis and expectations for the 10th anniversary.
As one of the highlights of the Brand Month event, the launch of the Full Score Light Milk Tea series undoubtedly injects a fresh force into the market. In today's pursuit of health and deliciousness, BINGXUE has keenly captured this consumer trend and carefully developed new tea drinks that satisfy taste buds while also being low-fat.
The Full Score Light Milk Tea series uses a combination of 50% milk base and natural tea base, reducing the use of sugar and additives, allowing every sip to taste pure and natural flavors. At the same time, diversified taste choices also meet the needs of different consumers. The launch of the new product not only won widespread praise in the market, but also added more diversified colors to BINGXUE's brand image.
Looking back at the past decade, BINGXUE's growth path has not been smooth sailing. From the initial obscurity to today's nationally renowned chain brand, every step embodies the team's hard work and sweat. Throughout this journey, BINGXUE has always adhered to the original intention of "making every cup of tea with care", constantly seeking breakthroughs and innovations in product research and development, quality control, service experience, and other aspects. Standing at a new starting point of the 10th anniversary, BINGXUE has not stopped moving forward. On the contrary, brands are moving towards higher goals with more enthusiasm and more determined steps.
BINGXUE will actively expand its overseas market by combining global layout with localized operations, allowing more people to understand and fall in love with BINGXUE. In this process, BINGXUE will always adhere to the development concept of putting consumers at the center, constantly satisfying consumers' aspirations and pursuits for a better life. Picking up the light of time, infinite imagination. "This is BINGXUE's summary of the past decade and outlook for the future. In the future, BINGXUE will continue to work together with consumers and friends to write a new chapter.
