In the tapestry of time, each warp and weft weaves a unique story and dream. In the summer of 2024, BINGXUE welcomed a brilliant celebration in its development history - the 10th anniversary of the brand's establishment. This celebration is not only a retrospective of the past, but also a feast about innovation, dreams, and the future.
BINGXUE is well aware that in the rapidly changing tea beverage market, only continuous innovation can continue to lead the trend. Therefore, on the occasion of its tenth anniversary, the brand not only reviewed its glorious achievements over the past decade, but also embarked on a new round of innovation journey with a forward-looking perspective. The Brand Month event is not just a celebration, but also a stage to showcase the brand's innovative spirit and strength.
The theme of this brand month activity is "unlimited imagination of light gathering time", which means that while picking up the essence of past time, we are brave to explore unknown creative fields. Through a series of innovative interactive experiences, the event allows consumers to taste tea while also feeling the brand's relentless pursuit of innovation and quality.
As the highlight of the celebration, the Full Score Light Milk Tea series has emerged, completely subverting consumers' perception of traditional tea drinks. This series not only retains the characteristics of light milk tea, low sugar, light weight, refreshing and non greasy, but also boldly innovates in taste and flavor. Full marks Longjing light milk tea combines the unique aroma of Longjing tea with light milk, bringing an unprecedented fresh experience; Full marks Jasmine Light Milk Tea cleverly combines five layers of jasmine tea with milk, interweaving the tea and milk aromas in the mouth to create a dreamy melody; The perfect blend of the rich oolong tea base and light milk in the full score oolong light milk tea makes people feel like they are in a tea garden, savoring the natural charm. The light milk tea series not only innovates, but also fully considers the new needs of consumers. It uses light milk without vegetable fat powder, hydrogenation, preservatives, trans fatty acids, and sucrose as the base, ensuring the purity of the beverage. This insistence on quality and pursuit of innovation is the key to BINGXUE winning the trust and love of consumers.
Standing at a new starting point of the 10th anniversary, BINGXUE is filled with infinite aspirations and expectations for the future. The brand will continuously explore new trends and demands in the tea beverage market; At the same time, we will continue to strengthen interaction and communication with consumers, understand their real needs and expectations, and provide them with more intimate and personalized service experiences.
