The summer of 2024 is undoubtedly a dazzling chapter for BINGXUE. In July, with the grand opening of the Brand Month event, BINGXUE celebrated its glorious 10th anniversary with the theme of "Picking up Time, Unlimited Imagination". It is not only a review and tribute to the past decade's ups and downs, but also a prospect and departure for the infinite possibilities of the future.
Since its inception, BINGXUE has steadily advanced in the fiercely competitive new tea beverage market with its unique brand charm and relentless innovation spirit. Over the past decade, from its initial obscurity to now having over 3000 signed stores nationwide and successfully establishing well-known chain brands in 9 overseas countries, every step embodies the sweat and wisdom of BINGXUE people. It is not only a presentation of the brand's growth history, but also a vivid interpretation of the concept of "quality first, innovation leading".
On the occasion of its tenth anniversary, BINGXUE has closely followed the new consumer trend and launched the "Full Score Light Milk Tea" series of new products with the slogan "Low Card Light Milk Tea, Full Score True Tea Fragrance". This series is not only another demonstration of the brand's innovation ability, but also a precise grasp of consumer demand. Full marks Longjing Light Milk Tea, Full marks Jasmine Light Milk Tea, and Full marks Oolong Light Milk Tea, each with its own characteristics, are based on light milk and blended with high-quality tea base to create a refreshing and "light" tea drinking experience. Every bite is an ultimate temptation to the taste buds and a pursuit of a healthy lifestyle.
In the "Full Score Light Milk Tea" series, its raw material light milk has become the new "protagonist". BINGXUE adheres to the standards of zero vegetable fat powder, zero hydrogenation, zero preservatives, and zero trans fatty acids, making every sip of beverage pure and burden free. This not only meets consumers' demand for low calorie health, but also demonstrates BINGXUE's unremitting pursuit of quality, becoming a popular light milk tea product among consumers within ten yuan. In addition, BINGXUE has prepared a brand new packaging design for this launch, integrating sports style and modern aesthetics, with the core design concept of "lightness, vitality, and freedom", cleverly combining natural elements with modern sports style, aiming to bring consumers an unprecedented dual enjoyment of senses and taste buds.
To celebrate this important moment, BINGXUE has launched a variety of colorful celebration activities both online and offline. Online, initiate topic interactions through social media platforms and invite consumers to share their beautiful memories with BINGXUE; Offline, through a brand new birthday season themed store layout and a series of promotional activities, consumers can enjoy delicious drinks while also feeling the warmth and joy brought by the brand. The comprehensive linkage not only deepens consumers' awareness and love for the brand, but also further enhances BINGXUE's brand influence and market competitiveness.
Ten years of sharpening a sword, BINGXUE's story is a vivid interpretation of perseverance and dreams. From an inconspicuous street store to an internationally renowned beverage brand with over 3000 stores across borders, every step embodies the team's relentless pursuit of quality and profound understanding of consumer needs. Over the past decade, BINGXUE has not only adhered to an affordable pricing strategy, making delicious food within reach, but also continuously innovated in various aspects such as product development, supply chain management, and service experience, allowing every drink to convey the brand's warmth. The future of BINGXUE is a journey full of challenges and opportunities. The brand will never forget its original intention, continue to move forward, and create more delicious experiences for consumers.
