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COMPANY PROFILE

BINGXUE is a nationally renowned tea beverage chain brand under Jinan Baodao Enterprise Management Consulting Co., Ltd.,specializing in new tea drinks, ice cream, and freshly ground coffee. We always adhere to the R&D principles of "great taste, generous toppings, and high aesthetic appeal", crafting every cup of tea and ice cream with excellence.

Since launching its international expansion in 2023, the brand has successfully entered 12 countries, including Indonesia, Malaysia, Vietnam, Cambodia, Singapore, Myanmar, Laos, Kazakhstan, the Philippines, the United States, the Netherlands, and Brunei.The brand continues to grow globally, making tasty and affordable freshly made beverages accessible to young consumers around the world.

Established in
Worldwide outlets
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Outlets outside China
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Best-seller Products

Bingxue Matcha Ice Cream

Bingxue Original Ice Cream

Bingxue Chocolate Ice Cream

Sundae Chocolate

Sundae Brown Sugar

Matcha Ice Cream Egg Waffle

Red Bean Egg Waffle

Black Sugar Pearl Egg Waffle

Mango Pomelo

Lychee Watermelon

Grape Juice Bucket

Freshly Squeezed Lemonade

Jasmine Lite Milk Tea

Superme Milk Tea

Brown Suagr Bubble Tea

Matcha Latte Coffee

Latte

Americano

Franchise
News & Events
2025.04.22

BINGXUE Matcha Season New Product Launch, Continuing 11 Years of Best Selling Legend

​In the beverage world of young people today, milk tea has always occupied an important place. When it comes to the highly anticipated category, the matcha series is definitely on the list. The once niche matcha has now completed a magnificent transformation from niche to mass market, firmly rooted in consumer preferences with a wild growth posture.